Backlink Advertising Revisited!
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| by Ben Stewart |
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 Several months back, I wrote
an article reviewing backlink advertising networks. I took
a look at two of the more popular networks, AdCaliber
and DigitalPoint
Coop. Now that I have had time to take a look at
the long term results, here are my findings.
I'll start with DigitalPoint. DigitalPoint's Coop Network
worked wonders for getting sites and pages indexed at
first. I was seeing many of my pages quickly showing up in
the Google index. Traffic did increase somewhat, but it
left a lot to be desired. My PageRank, unfortunately,
never increased during the time I was running Coop ads.
After about two or three months of running Coop, I started
to see my number of pages fall from the index. Several of
the sites I used Coop on were outright banned by Google
(but not by Yahoo or MSN). I simply cannot recommend Coop
unless you are looking only at the short term. Even in the
short term, Coop's effectiveness has been waning in recent
months, and I saw very little profitability using this
network.
Now, onto the good news. Backlink advertising does seem to
work, if and only if done properly. I think AdCaliber is a
site that does this. The most obvious advantage of
AdCaliber that any experienced SEO professional would
recognize is that it does not rotate links. I suspected
this would be a great SEO strategy. Now, several months
later, I can say AdCaliber has been more effective than
any SEO strategy I have ever tried. Simply by bidding the
right number of credits and getting in the game early, I
was able to obtain high PR links on various sites. These
links are still up to this day! I used AdCaliber on 3
domains. My PageRank increased by at least 2 points on
each domain, and on one of them it went from a PR1 all the
way to PR6 in just five months. I am very impressed with
AdCaliber and plan to continue using the network.
All and all, backlink advertising is effective. There
seems to be little Google can do to penalize sites that
use networks such as AdCaliber as they look just like
regular links. Backlink advertising has been an incredible
time-saver and has been extremely profitable, pushing my
web publishing earnings into the six-figure monthly
category.
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| About
the Author: Ben Stewart is an experienced SEO
professional. |
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