Why Link Farms and FFA Submissions Are a Bad Idea!
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| by Tom Dahne |
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 Before search engines got smart, a
site's page ranking was based on keyword match-ups. When
webmasters stock-piled their sites with keywords, the
wrong sites were getting too much attention. Google
decided to focus on a site's "popularity"
instead. The number of incoming links became the focus of
PR criteria. The theory behind this system was that if a
lot of sites link to another site, that site would contain
valuable content.
But again, webmasters got sneaky. With this trend, we
began to see the evolution of "Link Farms" and
"Free-for-All" (FFA) sites. These pages were
essentially a gigantic collection of (often times) useless
links. In most cases, the sites were not categorized or
descriptive. They became a place for webmasters to dump
their links in order to make their site appear more
popular.
This strategy worked for some time, but soon search
engines caught on. "Link Farms" and FFA sites
served no purpose to web users. Since Google prides itself
on catering to web users (and NOT developers), a solution
had to be formed. "Link Farms" were cluttering
up the web and making it more difficult for users to find
valuable resources online.
Google soon began to rate the quality of the links that
determined a site's "link pop." "Link
Farms" and FFA sites became categorized as spam, and
thus contributed no value to a site's link popularity.
Today, submitting to a "Link Farm" or FFA site
can be harmful to your website's reputation. Google takes
a strong stance against these kinds of link pages. At
best, the "Link Farm" will drag down your
ranking and make it harder for the valuable sites to work
in your favor. At worst, your site will be BANNED
altogether for using spam sites to attempt to generate
traffic. This is a very real possibility.
"Link Farms" and FFA sites present very little
value. Although it may sound tempting, users will not
obtain quality or relevant links from the submission.
Plus, who wants to see their link among "junk"
websites for adult entertainment, dating sites, and
casinos? Submitting to "Link Farms" doesn't
contribute to your credibility and is just not worth the
risk.
Instead, spend your time submitting to credible
directories and exchanging links with other relevant
sites. The process can be time-consuming, but it is the
only way to generate safe, site-specific traffic.
For an easier method to the tedious directory submission
process, and to Submit your website to 300+ link
directories fast and easy we recommend Directory
Submitter.
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| About
the Author: Tom Dahne and Paul Martin Are the
creators of the very popular Directory Submitter Software
found at http://www.directorysubmitter.com |
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