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 Everyone in the SEO community is
aware of the power of having an effective link building
strategy, but since recent updates at Google took place
the playing field has changed.
More emphasis is now being given to one way incoming
links, and far less value for reciprocal links. The big
question is: "How can I get a good crop of one way
links?"
By far the easiest way is to write articles for
publication on websites. The principle is simple and it
works because webmasters are hungry for page content. In
return for giving webmasters free content they agree to
publish your profile, which contains a link to your
website.
It should not be underestimated just how powerful this can
be, but there are guidelines that need to be employed if
you are to be successful. If you are new to article
writing and wish to cash in on this invaluable technique,
then the guidelines are listed below.
Firstly, at most of the article directories to which you
wish to submit your article there will be guidelines, read
them and comply. Otherwise your article will not be
accepted and you are wasting your time.
A requirement of all article directories is that the
submitted article should be grammatically correct and
spell checked. Many directories use human editors who will
reject articles with bad grammar or misspelled words.
Avoid this by composing your article in Word, or similar,
with grammar and spell checking turned on.
Keep paragraphs short. Research has shown that people
browsing the internet are put off by large chunks of text.
Short paragraphs will attract more webmasters to read and
possibly publish your article.
Do not include tables or lists in your articles, some
directories forbid it. Webmasters will format your article
as they want it anyway. For the same reason do not use
bold or italic.
Make sure you are writing useful informative content,
otherwise why would anyone want to publish it? Also, as
your objective is to gain links to your website, write
content that is related to your sites content.
Try to make an interesting title for
your article. Something that clearly states what the
article is about, but is also distinctive. This separates
your article from the thousands of others on the same
subject.
By publishing articles on the internet you are
establishing yourself as an expert on your chosen subject.
Reflect this in your profile. Also, make sure you include
a live link in your profile. The anchor text of this link
should contain the major keywords for the page it is
linking to.
Conform to these simple rules and you will be successful.
Earlier in this article I recommended that you compose
your article in a word processor, so that it could be
grammar and spell checked. However, the completed article
should be copied and pasted into Notepad or similar text
editor.
The reason for this is that if you copy from a word
processor document you will be copying hidden characters
that the article directories don't want. Copy to a text
only editor and then make sure that word wrap is switched
off.
If word wrap is switched on then the article will contain
hard line breaks, which some directories don't accept.
Now all you need to do is find some article directories to
submit your article to. The following link lists many
article submission sites: http://www.articlesbeyondbetter.com/linkdevelopment.php,
but is by no means comprehensive.
Do a search for article directories in your search engine
of choice to find many more. The more you submit to, the
more success you will have.
Good luck and get writing.
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