Internet marketing: promoting a new site with directory listings!
|
| by dave4 |
|
|
 Webmasters often ask if paid directory
submissions worth the money? Of course the answer depends
on the directory and the money.
There are two things you can get from a directory: link
popularity and traffic. I don't know of any directories
that really deliver much traffic. Listings in Dmoz, and
the Yahoo directory don't even get me much traffic. Still
if you're buying a permanent listing, getting a few visits
a year for 20 years isn't so bad. There's little doubt
that this is targeted traffic.
Then you want backlinks or link popularity. This depends
on the directory and the category where your listing will
be placed. The structure of the directory categories will
determine if your site will get a top-level listing (one
or two clicks away from the homepage) or a deep listing (3
or more clicks removed from the homepage). Then it depends
on the number of links on that page. Many paid inclusion
directories are selling every page links, but these are a
serious link popularity drain.
So the two main problems with web directories are where
your listing will be placed and how much link popularity
gets passed on to your site. My solution is to submit to
300 free non-reciprocal directories (with new sites I do
100 submissions a week for three weeks) and choose several
paid directories that will place my new site in a
top-level category or on a page that has only a few links.
A recent case study revealed that these 300 free directory
submissions, combined with one listing in a top-level
category of jtrotta.com web directory and one homepage
link from a related site produced, in just over a month,
over 130 backlinks (according to Yahoo) and led to my site
being fully indexed by Google. Search engine traffic has
been good, due to high rankings in Google and MSN search
results. All this would cost the average webmaster 30.00
for the 300 directory submissions, 69.90 for the top-level
jtrotta.com listing, and 45.00/month for the homepage
link. The best part is that it required so little of my
time.
|
|
| About
the Author: James Trotta runs the jtrotta.com
web directory and a blog about buying
and selling text link ads. He has been designing
and marketing web sites since taking a course in
educational web design in 2003. |
|
|
 |
Translate
Page!
    |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Newsletter |
|
Sign-Up for The Business
Junction Newsletter and Get "FREE" Newsletter Sign-Up Software, Specials Updates, Product
Updates and MUCH MORE!  |
|
|
|
|
|
|
