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 How to be number one!
How can I get more traffic? This is a question I hear a
lot. Although SEO search engine optimization is very
complicated, I will attempt to break it down into layman's
term. Click here for SEO terminology. Click here for SEO
terminology
Link Popularity, Adding content and meta tags all working
together is what gives you good positioning in search
engines. The first thing that is looked at by a search
engine would be the Link Popularity. Basically it is
someone else's site having a link or path to get to your
site. Your site is popular because of how many other sites
know of it. Trading links sole purpose is for YOUR OWN
site to gain placement on search engines such as GOOGLE,
Yahoo, Ask Jeeves and MSN.
Easy ways to get involved in link Popularity:
1) Linking to directories: like Directory Revolution, DMOZ
and others. Linking with directories is a great way to
find sites like yours and who are willing to trade links
because most people who have signed up for a directory
usually understand the importance of "Link
Popularity"
2)Search Google for keywords that describe your practice
and/or location. For Web sites that are well ranked. Where
appropriate, submit your Web site to those Web sites.
3)Create a link to me page: Create a page on your site to
notify others that you are aware of the benefits of link
popularity and are looking for link partners. Once you
start adding links to your site be sure to come up with a
good management system for keeping in track of those who
have linked and those who have not.
4)Download and use the Google Toolbar to track the
popularity and traffic rank of your Web site, as well as
other Web sites of interest. Click here to download the
google toolbar.Click here to download the google toolbar.
How to give your site exposure.
Below are way's to improve exposure on your site besides
link popularity.
Adwords and AdSense Pay Per Click (ppc)
Post to forums and BLOGS! Buy ad space Affiliates Webrings
or "Cliques." Provide free resources Send e-mail
newsletters
Does your site read well?
Keyword Density is how many search words are mentioned on
your page. For example if your site is about real estate
in Orange County then your Target Keyword should be
"Orange County Real Estate" Now this phrase
should be mentioned within your pages at least 3-8% of the
total text that is on that page. This is how a search
engine can tell what your site's content and how to index
you in a search.
Here are some examples of sites that use good keyword
density.
Drew and Linda Hartanov Beth Daly Ron Zemetres There is a
fine line between spamming a search engine by repeatedly
typing in "Orange County Real Estate" and the
3-8% which that text should appear. If you are ever in
doubt you can use tools like This free Keyword Density
Analyzer. Here are a few site examples to see what other
busy people just like you are doing for keyword density.
Keyword Density
Keyword density is important since search engines use this
information to categorize a site's theme, and to determine
which terms this site is relevant to -- the perfect
keyword density will help archive higher search engine
positions. Keyword density needs to be balanced correctly
(too low and you will not get the optimum benefit, too
high and your page might get flagged for
'keyword-spamming').
Keyword density is the ratio of a keyword or key phrases
to the total number of words on that page. It is one of
the most critical aspects of successful search engine
optimization. To improve your search engine ranking
potential, your keyword density must be just right. To
calculate your keyword density, divide the total number of
words on your page by the number of times your primary
keyword or key phrase appears. Keyword density is critical
when outlining the keyword portion of your search engine
optimization strategy.
Naturally, there is a fine line between strategically
scattering these keywords throughout your content versus
grouping them all together, separated by commas. The
latter is known as spamming and you will get penalized for
doing it. Don't think you can fool the search engines ----
they have the technology to figure out these little
tricks.
1) Incorporate your Meta tags into your keyword phrases on
your site. People often forget that search engines will
spider the heading Meta tags first because they proceed
and stand out from your main site content.
2) Write keyword-rich content that not only satisfies the
search engine algorithms but is equally informative for
customers visiting your site. This is the most difficult
part of writing your content - but also the most critical.
3) Try to write at least 300 words for each page on your
site. Again, the more content you have the better chance
you will have to include those all-important keywords you
diligently researched and ultimately selected.
4) Too often we see content saturated with too many
keywords that, as popular as they may be, just don't
relate to the site itself. Avoid doing this - it will only
irritate potential customers.
The Right Ratio The most essential part of optimizing
keyword density is using the correct ratio of
keywords-total words on your page. Keyword density ratios
are discussed as a percentage. A good range for keyword
density for a target keyword is 2% to 6%. Meaning, when
you divide the number of times you used a keyword on your
page by the total number of words on your page you should
get a percent somewhere between 2 and 6.
The Wrong Ratio Having a too high or too low keyword
density can be to your page's detriment. If the density is
too low your page will be considered an irrelevant result
for that keyword phrase. But don't be fooled into thinking
a higher keyword density equals a more relevant result.
Search engines combat spam pages by penalizing pages with
a too high keyword density, or keyword: total word ratio.
More info on Keyword density
Even more info on keyword density
Can you believe it but there is even more information about
keyword density
Meta What????
What is a Meta Tag? A meta tag is a hidden description
about your site solely used for web crawlers to help
catagorize and index your site in a search.
Do's and Don'ts for meta tag use.
Some dos and don'ts:
Do use keyword research tools like Overture's Search
Suggestion tool and Wordtracker to find 2-3 word key
phrases to target.
Do use 3-4 keywords or 2-3 keyword phrases in the Title
Tag - the most critical tag for rankings. Remember the
words farthest to the left have more "weight."
You might want to move the company name to the end, unless
it includes targeted keywords.
Do create keyword combinations specific to each page on
your site based on the page text. Think in terms of themes
or subcategories. Example, if you have a garden e-commerce
site, for the "bulbs" page use specific keywords
like: fall bulbs supplier, tulip bulbs, flowering bulbs.
Do change your meta tags seasonally to include holidays
and seasonal changes. Start about 6 weeks before the
targeted month or holiday to ensure time for the search
engines to pick up the changes in time.
Don't stuff keywords into your tags. More is not always
better and can get you banned.
Don't use the same word more than 3 times in the keyword
meta tag, and avoid using the same word consecutively. By
omitting commas, you can create more combinations and
avoid overusing the same words.
Don't target generic, one-word keywords with extreme
competition, for example, gardens or gardening.
Don't make your title tag one long string of keywords.
Make it a readable sentence or phrase.
Meta tags can help you round out your rankings in addition
to other factors like page content (important) and link
popularity. Do your research and use them wisely. They may
not be dead, but meta tags certainly are a part of the
overall picture in SEO. Provided by Directoryrevolution.com
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