Three Good Reasons Why PLR Articles Are A Bad Idea!
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| by Priya Shah |
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 Internet marketers, be warned! There's
a rash of new products catering to (lazy!) Adsense
publishers who want to beat Google's duplicate content
filters.
They claim to provide "unique" content for you
either with private label rights content or by generating
hybrid articles using article creator software. Here's why
these are a very bad idea.
1. Search Engines Can Detect And Filter Hybrid Content
If you want to believe marketers touting Private Label
Rights (PLR) and rehashed articles as the way to beat
Google's duplicate content filters, do so at your own
risk.
According to Chris Knight, of the EzineArticles.com
article directory, even software like the
EzineArticles.com CASM (Content Association Sequence
Matching) system can detect exact complex sentence matches
in PLR articles.
Search engines like Google are even smarter. They use more
than one way of identifying duplicate content, including
methods of dating to identify the page on which the
original content first appeared.
So if you think these "unique" article creation
tools can beat search engines like Google in the
"cut-and-paste" content game, think again. The
best way to beat
the duplicate content filters is to create unique content.
2. Article Creators Violate Fair Use Guidelines
There's no doubt that it's unethical to steal sentences
from other articles, rewrite them and call them your own. Chris
Knight also warns against marketers who claim that
you can take and steal any exact match sentence from any
author under fair use doctrine.
It's the equivalent of taking bits and parts of other
people's songs, remixing them and releasing them under
your own name. The word for it is plagiarism and it
applies as much to written content as it does to music.
If you publish hybrid content created from another
author's articles you could be guilty of plagiarism too.
 3. PLR Articles Will Kill Your Brand
Building your brand through article marketing involves
creating trust by sharing original ideas and content.
If you're caught using plagiarized content on your own
site or submitting it to article directories, you'll end
up destroying the trust you built between you and your
target audience.
If you do use PLR articles for your Adsense site, use
common sense and don't submit them to article directories
as your own, even with modifications.
And if you really want to go about it the right way, check
out Chris'
Article Production Strategies Seminar and learn
how to leverage article syndication to grow your Adsense
sales and traffic.
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| About
the Author: Priya Shah is a partner in the search
engine marketing firm, SEO & More and writes
an online
marketing blog. Visit Article
Writing Tips for more article marketing
strategies. |
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