How to kick start your business with SEO & SEM!
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| by Sebastian Schneider |
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 Who is this for?
If you are a webmaster who is about to start his/her first
online business or web site, you probably know that it is
not that easy to get high traffic to your site. In fact,
nowadays it takes a lot more work to be successful online,
than it had been some years ago. The main factor that
influences your success is that most business or web site
owner do not know anything (useful) about search engine
optimization (SEO) and/or search engine marketing (SEM).
These terms are wide-spread, however, a lot of people just
know of it as a way to get ranked high in the search
engines.
There are tons of webmasters and web site owners who would
like to know more about SEO strategies in order to kick
start their business. If you have enough funds to hire a
SEO company to do the promotional work for you, you would
probably not sift through the internet and find out more
about SEO, unless you are eager to learn more and more. So
this article is mainly for those who start out with SEO
and want to know more about the strategies to not only
rank high in the search engines, but also prosper and do
well in satisfying visitors or prospects.
Why do I need SEO & SEM to rank high?
The question is why businesses and web sites do need to
promote their web sites well these days, unlike some years
ago, when everyone was about to submit to a few of the
established directories and was seeing an increase in
traffic through spreading the word. The answer is: A few
things have changed. The search engines have developed
very complex algorithms in order to find relevant web
sites and separate them from the non-relevant web sites.
These algorithms are quite complicated and not revealed to
anybody outside of the search engines.
The problem is that, in order to reach high ranking and
traffic, you need to prove your web site to be trustworthy
and relevant for the world. Relevance can be reached
through search engine optimization, whereas
trustworthiness is reached through the marketing and
promotion of your web site to other relevant and related
web sites. There are theories about a so-called sandbox or
trustbox that is used by Google, however, they have never
been confirmed to be existing to 100%. This sandbox theory
claims that every new web site is put in a box for a
specified probation period. While in the box the site is
not ranked well and does not receive a PageRank. The
trustbox theory claims that the probation period is more
likely to be defined by trusted and relevant back links.
Whether one of these theories is real or not, fact is that
you need to optimize your business for the search engines
and then promote it. The main thought is that you should
try to gain as many one-way links as possible. One-way
links, also referred to as inbound links, are link that
are directed to your site without your site to be linking
back to that site. In past the so-called reciprocal links
have been wide-spread in order to build your linking and
prove your trustworthiness and/or relevance. However,
these days, one-way links are more than appreciated and
worth it!
 How to approach? How to gain one-way links and kick
start my business now?
This is a very complex topic and it is impossible to tell
you about any existing and proved strategy at once.
Nevertheless there are some easy but time consuming ways
to kick start your business or web site. Before everything
can begin, however, you should first optimize your
website. There are some resources on the internet that
tell you about optimization etc.
After you are done with it, promote your web site to
(free) web directories first. Web directories provide you
with one-way links without the need to link back to them.
Well, in fact there are a lot of directories that require
reciprocal links back, but these are not the ones you
should submit to. Submit to SEO friendly free web
directories first, apart from the Open Directory Project/DMOZ.
Then after you have done this exhausting work, write
quality articles and spread them. Be active in forums.
Publish a blog relating to your area and regularly write
in it to attract readers and prospects. These are one of
the main sources for getting your first traffic and back
links, which raise your PageRank.
Now go on and find out about the variety of mistakes you
can do while optimizing and promoting like Over
Optimization.
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| About
the Author: Sebastian is the webmaster of Web
Site Search Engine Optimization, the site about
common SEO mistakes, free SEO training and techniques, as
well as a regularly updated list of free, paid and niche
web directories. |
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