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 When
you first start an Internet business one of the first
items on the list, after you've written your business
model, is getting a domain name. In years past it wasn't
as difficult to find a decent name for your site. Today
however, it's not as easy to get your dot com name. The
process of registering a name has improved substantially
but the availability for descriptive names is far more
difficult. Why is this a problem you may ask? It's more of
a problem for small and home business sites than it is for
larger companies. The reason is simple and I can sum it up
in one word: money.
Larger companies, especially public companies have the
funding to advertise their new sites, therefore they don't
really need to have names that reflect the type of
business they are in. I can site a perfect example, Go
Daddy.com, has absolutely nothing to do with the type of
business Go Daddy is in. But being the largest register of
domain names, GoDaddy can advertise on all media levels to
get business including buying advertising time on the
Super Bowl! If you are starting a home based business on
the Internet, I'll bet that you won't be buying time on
television not to mention next year's Super Bowl.
Okay, where am I going with all of this? You are on a
limited budget when you start your business and you must
rely on free traffic to your site, because without traffic
you have no business. This is what I described in my
article on organic traffic a few weeks ago. In order to
get substantial traffic to your site you'll need to have
an optimized site. This all has to do with keywords and
something called keyword density. You achieve this by
having your most important keywords dispersed throughout
your website and your domain name. (See I did come to the
point of this article.)
Most SEO, search engine optimization, programs first look
at the domain name and your major keywords. They look to
see if your domain name and site title have any
commonality. If they do your site receives extra points in
the SEO algorithm, (a logical step-by-step procedure for
solving a mathematical problem in a finite number of
steps, often involving repetition of the same basic
operation.) I hope that I haven't lost you here because
all of this is very important, especially to home based
Internet business owners.
 Most
SEO programs will constantly refer back to the domain name
and those words which match the dominate keyword phrases
that you have chosen. When your site is optimized, search
engines will pick up your scent, so to speak, and you will
have great placement and positioning on searches that have
your keywords. All of this amounts to substantial traffic.
I'm not an expert on SEO and I don't pretend to be but
I've spent my share of time in attempting to understand it
and how it effects my site. I can recommend two areas of
my site that I think are beneficial to you: Web Site
Design and Search Engine Optimization at http://www.homebusinessresearch.com
There are a lot of submission services as well. Some of
them are good and some of them are not so good. Try to
optimize first.
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