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 Expert
Google search engine optimization have increased
exponentially, because of the proven search engine
optimization and search engine positioning techniques.
A group of Google employees have recently filed a patent
application (#20050071741) with the United States Patent
and Trademark Office which gives insight into how to
optimize one's website to do well in the Google rankings.
The filing of the patent gives verification that Google
uses or intends to use historical data in its ranking
algorithm. This patent also gives credence to the Google
Sandbox Theory for new websites.
Under the Google Sandbox Theory, new websites are placed
in a sort of holding tank for observation for a period of
time (6 - 9 months at present) until the website has
proved that it's not a fly-by-night operation. Once the
Sandbox period is over, then new websites will climb
rapidly in the rankings. The Google Sandbox Theory is an
unofficial theory based on observation and anecdotal
evidence from those within the search engine optimization
industry.
Based on the new Google patent here are the top 5
suggestions to better optimization for Google:
1- Build links slowly to your website. Websites
that put up a bunch links quickly send up a red flag that
links are being added in order to boost rankings.
According to Google, natural links happen slowly over
time, so one's link-building strategy also needs to
include link-building slowly over time.
2- The anchor text in the back links to a website also
need to be natural as well. If a website has lots of
great content of interest to visitors, other Webmasters
will naturally link to the website. Content is still king
when it comes to building natural links. In fact, having
great content is the best natural linking strategy.
 3- If content is king, then fresh content is prince.
Google thrives on websites that are constantly adding
fresh content. Websites with stale content erode in value
over time.
4- When adding fresh content, make sure it is
substantial. According to the patent, Google measures
substantial versus insubstantial content that is being
added to a website. Don't try to trick the search engines
with lots of minor content updates.
5- Outbound links to trusted, authority sites help in
the rankings. As a reputable online business, it makes
good business sense to refer customers to other reputable
businesses as well. Referring customers to disreputable
websites only hurt a business's reputation and credibility
and Google takes this into account when deciding how to
rank websites.
There are more insights to be gained from the patent
application, but these are the highlights that will help
Webmasters and SEO's focusing on Google to achieve higher
rankings. Many of these ideas have been stated before as
theory and now the patent application verifies these
theories. Historical data has always been thought to play
a significant role in the Google rankings. So now that it
has been confirmed, taking action seems to be the next
logical step.
I hope this helps in your future advertising decisions.
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