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How Google Indexes Content From Your Web Directory!
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| by Martin Lemieux |
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 In a fluke,
I was able to notice something about the way Google
indexes content from web directories. Excluding your
template, the most important line of code is the first
title you add to your main body.
Search through Google and see for yourself!
Try searching for "something" in "yourcity","
province/state" and look for a web business directory
that you recognize. Once you find a directory, take a good
look at the description of that particular listing (not
the title). It may be a good idea to write it down. Once
complete, click on the "cache" of that page
within Google to highlight the content and view the web
directory page.
9 out of 10 times the description of your website listing
within Google is partly taken from the first line of code
you have within your main body of content (excluding your
header, footer, & sidebar). You will notice that this
only applies for a web directory. Any personal or business
related website gets indexed differently. If you take a
look at the Google directory, we find the same thing: Take
a look here: http://www.google.com/dirhp?hl=en
Browse to any sub-category and look at the first line of
text. You will find that the title within the main body of
content before anything else, is within an H1 tag.
H1 tags & H2 tags are nothing new to the development
community but, there may still be many directories online
that can increase their search engine rankings by changing
a few things.
Here's an example we see very often online; (I am also
guilty of this)
You have just developed an impressive web directory and
you are very proud of your creation. In the process of
organizing your massive directory you were faced with a
problem on how to allow people to browse your website and
how to let search engines browse through your categories
with ease. So with that in mind, you create the
"alphabetical solution".
THE ALPHABETICAL SOLUTION IS THIS:
Search Categories By Alphabetical Order:
A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R,S,T,U,V,W,X,Y,Z
The problem with this alphabetical solution (I am also
guilty as charged) is that we tend to add this development
solution to the top of our page so that our visitors and
possibly search engines can find these extra categories
easily. << This is probably hurting your results in
many ways.
1) Your alphabetical solution is probably necessary but
instead, you should add it a little lower below some more
important page specific content.
2) No matter where you add your ABC's, search engines will
find them anyway.
3) You don't want 10,000 pages to be indexed with a
description that goes... abcdefg...
The Solution:
If you own a directory and you are faced with this
problem, let's get our development hats on and switch a
couple of things around. Try adding the main
"topic" description to the top of your main body
of content and create this description within one of these
tags: H1,H2,H3,H4, etc.
2nd: Once you have your main title description, try adding
more related content to that specific page within
"bold tags" BEFORE you add your alphabetical
solution. At least this way, when search engines browse
through your massive web directory, they do not leave
thinking that you like singing the alphabets.
One Last Thing:
If you are seriously targeting specific local markets on
the web, try adding the city, province/state, &
country! Being in Canada, we are faced with many brick
walls when it comes to promoting certain cities.
Perfect example of this is my home town of "Hamilton,
Ontario, Canada". If you don't promote this city
properly, you might actually be targeting people from
"Hamilton, Ontario, California" ! ! ! Did you
say ouch??? As you can see, this can be easily mistaken by
many visitors coming to your web directory and probably
won't help your conversion rate whatsoever.
Making sure that you target the right industries and the
right locations could be crucial for the success of your
web directory.
I hope this article helps you out! |
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About
the Author: Martin Lemieux is the president of the
Smartads Advertising Network. Smartads is here to help
small to large companies grow online and offline. Visit
the Smartads Network today!
International: http://www.smartads.info
Canada: http://www.smartads.ca
Content Management: http://www.thingsdigital.ca
Canadian Search Engine: http://www.smartadsearch.ca |
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