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 Web design and SEO component
Search engine optimization has been a hot topic for a
while. Many owners understand that without professional
SEO service their investments in websites are likely to
fail.
It is typical though to see a professionally designed
pages that miss or ignore the SEO component.
Web designers have plenty of things to take care of or
worry about.
Static or dynamic, ASP or PHP, HTML or XHTML, browser
compatibility - this is just a very short list of
problems they face.
Being busy with their primary tasks web designers often
miss search engine issues.
That can be a primary reason for many websites and web
pages not to appear in search results at all.
Although SEO should be performed by specialists, some
initial efforts can be applied during the web design
stage.
10 Tips for Web Designers
1.Do not miss the Title tag. Although it is optional, it
has a maximum weight for search engines. SEO specialists
spend hours researching and creating good titles. Do your
client a favor - if SEO is not budgeted for make sure that
every page you work on has a meaningful title. 2.Do not
miss DESCRIPTION meta tag. All meta tags are optional. Be
aware that description is second important SEO issue. Try
to match it to title.
3.Make sure that title and description are located within
HEAD.
4.Do not use dynamic pages if you can. The project
architecture may dictate usage of PHP, ASP etc. However
search engines are reluctant to index them.
5.JScript is fun to use but it makes it harder for search
engines to understand the content of the page. If you need
just a menu highlight try to use style instead of script.
6.Pages with Flash are difficult to optimize for search
engines. How about web sites that are built on Flash? They
impress visitors. However how do visitors find such
websites?
7.Utilise style sheets. Most of modern pages use style
sheets. Very few utilize them effectively. That is why web
pages are overloaded with HTML attributes. That makes them
heavier and slower in load.
8.Search engine look for text - not images. If possible
use text rather than image.
9.Text of the page should be at least 250 words. Search
engines do not score pages with just a few sentences.
10.Text of the page shouldn't be
very lengthy. To make search engines happy stick with the
page size of 15KB - including images.
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