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 Link exchanges are a very important
tool in driving traffic to your site. With proper
management of keywords in the anchor text, your web site
will have a higher search engine placement for those
keywords.
We all know the legend of how Bloggers used the keywords
"miserable failure" in the anchor text to link
to President Bush's web site. When you searched for those
keywords, the President's site was at the top of the list.
The power of one-way linking is very evident in this case.
But how would you go about getting one-way links to your
site?
It's simpler than you think and it's very effective. I use
a three-step process -- which includes keyword management
-- to obtain one way links. In a nutshell, it involves
commenting on Blogs, Article Marketing and Joint Ventures.
This is a continuous Website marketing plan taking minimal
effort.
Keyword Management
I like to use a set of related
keyword phrases instead of just a single phrase.
This gives broader exposure to search engine queries in
addition to giving your site a common theme. In each one
of the three steps you need to rotate to a new set of
keywords. Rotate the set about once a month for all your
link campaigns.
The other aspect to Keyword Management is to throttle your
links. Search Engines, especially Google, look at link
growth rate. For example, if too many sites link to your
site at once, Google will think your links are derived
from Blog Comment Spam or a link farm and may de-list your
site.
Comment on Blogs
Commenting on Blogs provides a one-way link back to
your site. Google for "blog topic," where
"topic" matches your site content and you will
get a list of Blogs that you can comment on. When you
comment on Blog articles, write a short observation like
"I agree with you, but have you considered...?"
If you're bold, use the keywords you are trying to rank
higher for or use your site name for the name field in the
comment form. The name field is the anchor text associated
with the link back to your site. In both cases, provide an
honest opinion so that the Blog owner will not filter out
your comment as Spam.
Write Articles
Writing articles about a favorite subject will help
you two-fold. Number one, you can add a resource link back
to your site giving you a one-way-link and second, the
article is a marketing tool which will help you consummate
the sale you are trying to market to the end user.
Rotate your anchor text in your article then submit them
to different article directories for republication.
Another benefit of changing your article slightly is that
you will know which article houses will give you broader
distribution exposure.
Joint Ventures
I rarely participate in link exchanges. It really
takes up too much of my time to get into "if you link
to me I'll link to you" type of link management.
However, I do offer anyone linking to my sites a joint
venture opportunity.
If I'm promoting products sold on Clickbank, I will pass
on the linker's Clickbank Id onto the publishers so that
the linker will get credit for the sale. I really don't
mind helping out someone who is willing help promote my
sites.
An example of a one-way link exchange Joint Venture can be
found at http://www.fizziebooks.com/affiliates.
By linking to this site, your Clickbank Id is passed on to
the wholesaler. Also, take note that the anchor text is
randomly rotated for maximum keyword exposure.
Ultimately, you are trying to build a network of traffic
that will bring people to your site. With one-way link
exchanges, via the use of articles, Blogs, and Joint
Ventures, you building a network that will drive traffic
to your site.
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