Linking strategies to skyrocket to the top of Google!
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| by Greg Furey |
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If you don’t know already, one of the
key success factors to getting loads of free Google
traffic to your website is increasing page rank. So just
how do you increase your page rank? Well, it’s all in
the linking.
To be honest I never could quite figure this Google thing
out, how it ranks good sites from bad sites. One day it
all clicked for me and its so simple when you look at it
from Google’s point of view. Google keeps its customers
by providing relevant sites to your search queries. How
does it choose the best sites for what you are looking
for? Well, first of all it needs to be relevant (key
words) and secondly it needs to be useful and of high
quality. One way Google knows to measure quality is by the
amount of links referring to your site. It stands to
reason a site referred to by 100 websites may be more
useful than a site referred by just a few right?
So how can we increase our sites chances of shooting up
the search engine rankings with incoming links?
The quality of the links you receive is very important.
Choose websites that firstly are related and preferably
with a higher page rank than your site. The higher the
quality link the higher page rank you will receive. In
other words getting a link from Amazon.com is going to be
worth more than a link on your daughters home page.
Basically there are 3 types of links, Outbound links which
are easily added to your site, Reciprocal links where site
A links to site B and site B links back to site A, and
finally inbound links. These inbound links are the most
important of all.
Let me describe how to get links in order of their
importance.
How to get incoming links
1.Write articles like this one.
Choose a topic you know and write up a short 500 word
articles with a link back to your website and post it to
article directories. Not only are these one-way links but
other websites will pick it up and post one way links on
their websites. Google gives you a big tick for each one
way link!
2.Viral marketing. Ask other
website owners directly if they would like to post your
article either on their website or include it as part of
their newsletter. If it’s a good article chances are
readers will in turn pass this on to other readers
providing advertising for both you and the other
Webmaster. Like a virus, it spreads to more and more
readers who may post the article, providing more one-way
links.
3.Post to forums related to your
area and include a link in your signature file. It
is critical to join in the discussion and not blatantly
advertise, as this can look unprofessional and
self-gratifying. Add value to the discussion and simply
provide a link in your signature. Visit some forums and
see who you would link to in the discussion and try and
copy what they did right.
How to get reciprocal links
Ask Webmasters directly. These are a little easier to ask
for as its clear you are providing them also with a link.
Best to first link to their website, then personalize the
contact commenting about something on their website
specifically. I have found personally calling them if you
have the contact phone number the best method. My friend
David Newton at www.simplysolo.com
has found this an invaluable way to gain in excess of
1,000 inbound links for his site.
Simplified it should go like this:
a. Find a relevant site as a potential link partner. Tip
– Try entering this into Google “your keyword or
phrase” + “add url”. This will then list the most
popular sites that will allow you to link back to them.
b. Firstly create a link to their website
c. Contact them directly showing them your link to them
with url of their site and something you liked about their
site, something unique. Compliments can only help here.
d. Schedule to follow them up in one months time and try
again if necessary. Best to keep a spreadsheet
Of course not all will link to you and it’s a bit of a
numbers game but you can get results. Its better to
personalize your contact than mass e-mailing a general
group of websites.
Don’t forget to always be polite and keep up a schedule
where you will aim to get say ten or twenty links out
there per week. You will then have quite a collection
after a few months and traffic should start flowing to
your site.
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| About
the Author: Greg Furey is the owner of The Affiliate
Program Centre – Resources and helpful tools for
businesses and website owners to increase sale through
affiliate marketing. www.affiliateprogramcentre.com |
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Linking
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Linking...Your Gateway to Wealth!
Your success is preceded only by how
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This is the goal of every web marketer, even if they are
not aware of it. Word of mouth on the web is how many
sites mention YOUR website.
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