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Introduction:
Improving your link popularity is a big part of optimizing
your website for search engines. Many webmasters ignore
this very rewarding process. The most common reason for
this is the time it takes. Many webmasters just don’t
have the time. There are services out there that will do
this for you, but if you have the time to do this
yourself, I highly recommend you to do this! Please take
some time to read through this article and learn how you
can get the most out of improving your link popularity in
a short amount of time.
What not to do:
One thing that is very important is the quality of the
links that link to your website. Links pointing to your
from a low ranking, low traffic and unrelated website are
very close to pointless. Before we go through he few steps
to building a quality link directory, there are a few
things you need to know not to do:
- Do not add your link to a large link list that many
webmasters upload to their website and consist of links
only. This is considered a link farm. Important search
engines like Google recognize these links pages as link
farms and will not count these as incoming links. In fact
it could hurt your rankings. Some other search engines are
know for banning your websites if you participate in one
of these link farms.
- Do not create a link directory and use this directory
for multiple websites. Not only does this get close to
being a link farm, it also creates a “links nest”. It
is very easy for search engine spiders to recognize that
all these pages are the same.
- Do not use Zeus for creating your links pages. Google
does not spider links pages created by this program which
makes it pointless.
- Do not decide whether you will link to a website just
because of its Google Page Rank. If it is a nice
professional website, and it is a good resource for your
visitors, you should definitely link to it!
8 Steps to improving your link popularity successfully:
1. To make the process of searching for links and building
your link directory easier and time saving, we recommend
using Arelis (Axandras Reciprocal Link Solution) . This
award winning program will search for potential link
partners and also create your link directories however you
like them. The link directory pages are fully customizable
to match the looks of your website. It will also help you
sending out emails to webmasters to ask them to trade
links.
2. To evaluate each potential link partner website we
recommend using the Google toolbar as well as the Alexa
toolbar. These toolbars will help you evaluate each
website you visit. The Google toolbar will tell you the
page rank of the website you are visiting (although you
should not entirely base your results on this!) and the
Alexa toolbar will tell you what kind of traffic rankings
the potential link partner has. There is no sense
requesting a link exchange with a low traffic website. If
it hardly gets any visitors itself, how many will you
receive from it? By finding out the page rank you will
know how much value Google will put into that link. A page
rank over 4/10 will affect your rankings. But also keep in
mind that a page with a Page Rank of 1 can be a PR4 next
month!
3. As you visit each website, you will also visit many
search directories. As you visit these directories don’t
forget to leave your link. You don’t have to link back
to these sites. Many of these directories will not just
help increasing your link popularity, you can also receive
some substantially good traffic from these!
4. Make sure each potential link partner already has a
link directory on their website, or even better displays
links on the sides or bottom of its website.
5. When you have found about 25-30 potential link
partners, create your link directory. If you are using
Arelis, there is plenty information on how you can create
your links pages matching your website. Make sure you have
a link from your main page pointing to your link
directory. This will help search engine spiders spider
your links pages.
6. You have created a nice looking link directory. Now it
is time to start contacting webmasters to request a link
exchange. You can use templates to do this. But this is
not recommended. You want to make sure that you
personalize each and every single link request you send
out. These days, webmasters get too many junk emails.
Personalizing your link request will give you a bigger
chance to get response from the webmaster you are
contacting. Don’t forget to add something nice to your
email. Also, include your linking information to your
website for them to add to theirs. Make it as easy for
them as possible. Give them a reason to add your link to
their site. Don’t start off your request by telling this
webmaster telling him how important link popularity is.
They should know. And if they don't, they probably don't
have a link directory.
7. It might take some webmasters some time to respond to
your request. Don’t make them angry by keep sending them
emails. Send one, if you don’t get an answer for a month
or so you can send another request. Not all webmasters
will respond at all. But if you keep your email requests
personalized, professional and friendly, your should be
getting about an 70%-80% response.
8. As time goes by, keep working on your link directory. A
few hours per week will get you a long way. You will be
seeing result after about 1-2 months. The traffic to your
site will increase. Your search engine rankings will get
higher.
Follow each of these steps carefully. Link popularity is
so important. But don’t think that you will get high
rankings just by increasing your link popularity. You also
want to make sure your web pages are search engine
friendly. You can get someone to optimize your website for
you, or you can use a program such as IBP (Internet
Business Promoter) and WebCEO
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