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Interested in boosting your link
popularity, raising your Google PR, and improving the
amount and quality of your traffic? Then discover the
ancient secrets of a successful link exchange!
The practice of effective link exchanges has nearly been
extinguished by the extensive amount of spam email. I plan
to help webmasters who are interested in real effective
and professional link exchanges reach there goal.
What is going to make you the most amount of sales if you
are trying to sell fishing equipment? A link from an
outdoor hobby website or a link from a bubble gum
corporation? I think the answer is straightforward, the
outdoor hobby website. The trick is to know your market
and understand your customer. What age group would your
customers be, and what other type of website would they
look at if they were interested in your product?
Now, put yourself in your customer’s feet, what would
you search for if you were interested in your product?
Type that search phrase into a search engine now and look
at what results come up. Disregard the competition and
look at the other websites.
I suggest you rate these websites in your head on the
following criteria: relevance, design, content, and
navigation. I ordered them by how heavily you should
consider them. I already discussed relevancy; because of
course you want to bring customers to your website instead
of click-happy people.
You may be asking yourself what a website’s design has
to do with a link exchange. Well over the years I have
noticed one trend, which is that websites with a very nice
design tend to prevail faster than others. Know one wants
to visit a website and have to wince to read the text.
Content on the other hand is what brings the readers.
Content can substantially improve the quality of your
website because the internet is about information and if
you have what people are looking for they will find you!
Not the other way around.
Content is king, how many times has that been said? And it
still holds true, content is what get websites links back
to them, which in turn raise a websites presence on the
internet. So why not have a link from a content website,
in opposition to just another website trying to sell
something?
And of course a websites navigation must be search engine
friendly, because you will prefer to have the location of
your link to be indexed by search engines.
Basically you should try to pick your link partners by
first eliminating the irrelevant links, and then choose a
website that is search engine friendly and has the
potential to grow! And remember look for quality websites
not high PR websites.
One of the first signs of maturity in a person’s life is
to be able to put yourself in someone else’s shoes. For
example you hit a car in the parking lot and don’t leave
insurance information, you later feel bad because you know
if that was your car that got hit you would be angry about
it. Get the point? Good now apply that to writing emails;
put yourself in your reader’s shoes.
Do you want to open another email that is titled “link
exchange” or would you perhaps prefer to read something
a bit more refreshing and alluring entitled “our
partnership” or “link opportunity” be creative but
don’t stick with the old link exchange title that is
highly overused.
The content of this email, however you entitled it should
be very professional and businesslike. Use proper
punctuation and complete sentences, also remember to
compliment part of there website that is distinguishable
so they identify that you actually visited it instead of
simply finding there email address in cyberspace.
Don’t trust what mom says “it’s what’s on the
inside that counts.” True content does help a website
grow, but rarely do I trust a websites content if its
design is pitiful. Remember be picky when choosing a link
partner, personalize your letter, and be professional. As
a final point do not partake in spam email!
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