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First off all let's define what is a
link exchange? A link exchange Internet marketing campaign
is the process of exchanging hyperlinks with a quality
site that is somehow related to a company's product or
service.
It is easy to get link exchange partners when you have a
website that is getting a lot of traffic and has a high
page rank with Google. What proves to be a little harder
is getting a quality link partner to link with your site
when you have little or no page rank and little or no
traffic.
I have found that giving incentives will help get the link
exchanges flowing and as your page rank increases so will
links with websites that have a higher page rank.
Here are 20 things you can do to get people to link to
your website.
1. When you visit a web site you've enjoyed a lot, write a
review for the site. Write about the benefits you gain
from the web site. Tell them they can publish it on their
web site if they link to your web site.
2. Market your web site as a free web book. Design your
web site with a title page, table of contents, chapters,
etc. Just allow other people to give away the web book by
linking to your web site.
3. Offer other web sites free content to post on their web
site. Include your link on all of your content. The
content should related to your web site because it will be
in front of your target audience.
4. Allow other people to publish your e-zine on their web
site. Include your web site's ad and link in each issue
you publish. This may also help you increase the number of
people that subscribe to your e-zine.
5. Give your visitors an instant article directory. Tell
your visitors they can instantly add a free article
directory to their web site by linking to yours. Just
place your ad or banner ad on top of the article directory
for your main web site.
6. Start a members only web site. Tell visitors what's in
your members only site and what it costs to gain access.
Offer them a free membership if, in exchange, they link to
your web site.
7. Trade other forms of advertising to people that link to
your web site. You could trade e-zine ads, print ads,
autoresponder ads, classified ads, ebook ads, etc.
8. Allow other web sites to use your discussion board for
their web site visitors. Just have them link directly to
the discussion board. Include your web sites ad or banner
ad at the top of the discussion board.
9. When you purchase a product and it exceeds your
expectations e-mail the business a testimonial. Make sure
your statement is detailed. Give them permission to
publish it on their web site if they link to your site.
10. Offer your visitors a free sign up to your affiliate
program. Pay them commission to sell your products or
services. Just give them an affiliate link to track their
sales. People will link to your web site to make extra
money.
11. Give away web space to people for free. Since you are
giving it away for free, request they link to your site by
placing your ad or banner to the site.
12. Create your own award site for other web sites. Give
the winners a graphic or text link to place on their web
site when they win. This will link your web site to theirs
and draw more traffic to your web site.
13. Create a directory of web sites on a specific topic.
Give people the option of adding the directory to their
web site by linking to it. Put your business ad at the top
of the directory's home page.
14. Offer a free e-book to your web site visitors. The
ebook should be related to your target audience. Allow
them to give the e-book to their own web site visitors by
linking directly to your web site.
15. Are you an expert on a particular subject? Offer
people free consulting via e-mail if, in exchange, they
either link to your site. People will consider this a huge
value because consulting fees can be very expensive.
16. Exchange content with other web sites. You could trade
articles, top ten lists, etc. Both parties could include a
resource box at the end of the content.
17. Create an online club or association. Tell your
visitors what's included in the membership and what it
costs to join. Offer them a free membership if, in
exchange, they link to your web site.
18. Allow people to use an online service or utilities
from your web site if, in exchange, they link to your web
site. The online service could be an e-mail account,
search engine submission, web page design, copywriting,
proofreading, etc.
19. Join or create a web ring. A web ring is a group of
web sites on a similar subject agreeing to link together.
To find a web ring to join type keywords "web
rings" into your search engine of choice.
20. Allow people to download software at no charge from
your web site, if they link to your web site. The software
could be freeware, shareware or demos.
There is no doubt that getting quality link partners takes
a lot of hard work. Many times the benefits are not
obvious for months and months. Don't stop with these 20
ways to get link exchanges. Come up with incentives of
your own.
In the long run all of this effort is worth it. When your
website is getting more free traffic, and is enjoying a
position on page one with the major search engines for the
keywords that define your website, you will be glad that
you have done more than your competition to get quality
link exchange partners.
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