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Most website owners fail to
differentiate between a directory and search engine,
failure to do so has resulted in failure to harness the
powers of Internet directory effectively.
Search engine uses the spiders – (an automated software
program) to locate and collect data from web pages for
inclusion in a search engine's database and to follow
links to find new pages on the World Wide Web. While
directories depends on human editors, who in most cases
examine every single new listing before they are added to
their directory. Most major search engines these days use
links from human edited directory to measure the quality
of the site they index. That is why you should place
emphasis on the type of website or directory you list to
and how to do that effectively.
Below here are the steps to be followed, before you will
list in most human edited Internet directories that place
emphasis on building an effective directory. DMOZ, Yahoo
and other new human edited directories consider the
following before they consider your site for inclusion.
(1) Design or look of your website:
Is your website properly designed? Most website owners do
not take into consideration on how their website is
designed. The look or design of your website is the most
important factor for success in web marketing – its
effectiveness also applies to site visitors. Website
designers offer to help you create an effective website
that will boost your website marketing and also enhance
your site visitors experience thereby increasing sales or
repeated visits. Spending money in building an effective
website for Internet marketing should be the first step
for Internet marketing success.
(2) Follow Directories Submission Guideline (s)
Carefully:
Reading the instructions before submitting to directories
is one of the keys to success to listing effectively in
directories. You can neglect or even bypass the
instructions in most search engines since spiders can take
care of your listings, while in directories the result is
the opposite. Make it a point of duty to read twice the
instructions in every directory you are listing in and
follow what they need.
(3) Telephone Number in Shopping Sites:
Most directories rate shopping sites without a phone
contact as an affiliate sites. Telephone also plays a very
important role in selling products to Internet shoppers.
Most 85% of Internet shoppers may not buy from shopping
sites that do not include a contact address or telephone
number or both. One question that goes in the shoppers
mind is – what will happen if I need to call for help?
For technical support, returns etc. The same emphases are
placed by editors of most directories like Yahoo, Dmoz and
other new directories.
Although this rule may not apply to some paid directories,
but there are some paid directories that still adhere to
the above principle. Most paid directories may not refund
your payment when they fail to include your listing in
their directory.
(4) Listing with the Right Title, Description and
Keywords To Appropriate Category:
Lay emphasis in the Title, Description and Keywords you
are using when submitting to directories. Make it a point
of duty to study the directory you are submitting to,
prior to submission and find out how majority of their
listings are placed. Use simple keywords or phrases that
relates to your site content. Do not include keywords that
do not relate to your site content, since most directories
rely on keywords to structure results, placing wrong
keywords may inflame some editors.
Since most major search engines these days lay emphasis on
quality links from human edited websites like directories,
make it a point of duty to do your homework and save time
doing it.
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