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 RSS is a many-in-one marketing &
publishing tool, although unfortunately most marketers
still fail to understand this powerful concept.
While RSS does provide a number of benefits when used for
each individual marketing function, best results are
achieved when it is fully integrated in your internet
marketing strategy. In more simpler terms --- when you use
it to power most of your marketing online.
The key point is that RSS makes various marketing
functions work together, in order to generate the best
possible end result.
It’s now the time to tie it all together and see the
whole picture …
1] RSS as a content delivery channel for communicating
with subscribers, customers, prospects and partners gets
your content delivered and provides you with multiple new
content delivery & business development opportunities.
Yes, RSS gets your content to your subscribers without
fail, enabling you to communicate with them and sell to
them.
2] RSS as a promotional/visibility tool increases your
traffic by improving your search engine rankings,
generating traffic from new RSS specific sites and getting
your content published on other sites. Each of these
activities brings new visitors to your site, which are now
ready to be converted in to new subscribers with which you
can communicate (via RSS and/or e-mail) on the long-term.
In addition, the improved visibility enforces your brand
and generates more credibility for your company.
3] Content delivery to end-users and content syndication
together form the basis of RSS conversations, which
further spread your reach throughout the internet and
serve as a strong PR platform.
4] Once you have access to more prospective subscribers,
to which you want to deliver content via RSS, you can
provide them with your own branded RSS aggregator to make
the switch to RSS easier for them, as well as to establish
a constant connection with them, enforce your brand and
develop brand experience. Your branded aggregator also
serves as a sales platform for your own products and an
advertising platform to generate advertising income.
 5] As a publisher, your goal is to better satisfy the
needs of your visitors, establish yourself as a key
content source in your industry and make your visitors
come back more often. Providing access to additional
information is one of the elements to make this possible.
Use RSS to syndicate content from other websites and, as
an upgrade to target their most focused content needs,
create RSS radars for your key phrases.
6] RSS radars will in turn also generate additional
visibility, especially through improved search engine
rankings, and generate new subscribers for your RSS feeds.
7] All of the above will create advertising venue and
create a new source of income.
8] In addition, using RSS advertising as an advertiser
yourself you can increase the reach of all of the above
activities.
The system comes full-circle, establishing RSS as the tool
that powers an important share of all of your internet
marketing and publishing activities.
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