 There are many ways to increase content
on your site, from manually creating it to purchasing
software which will auto generate it for you.
While I highly recommend you stay away from anything which
is automatically generated I also understand that many
people don't feel comfortable writing.
Therefore, in this article I look at another way to make
your site appear as if its changing. That is,
incorporating feeds into your site to improve return
visits and build your brand.
Feeds have been growing in
popularity for some time. In fact, there are people who
measure such popularity.
While feeds are not the sole property of blogs, we can
gauge how popular feeds are simply by looking at the
"state of the blogosphere."
According to Technorati, the blogosphere is doubling every
5 months or so. That means that 5 months from now there
will be twice as many blogs (and feeds) as there are now.
In many cases, the only way to access that content, aside
from regularly visiting a site, is through their feeds.
But that's not the only use for feeds. Many services have
sprung up which allow you to search and aggregate those
feeds. Services such as Feedster and even Google News
allow you to search for phrases and output an RSS feed
which could then be imported into a feed reader.
In other words, if you wanted to get the most recent news
about Google from Google News you could search for "Textlinkbrokers"
in Google News and then copy the RSS feed URL into your
favorite news reader.
Now I know what you're thinking: "Well that's great
news, but how does that help with my site?"
Well now that you know how to auto generate feeds for
virtually any topic you want, you can then import the
feeds into your site using various methods.
Inserting Feeds into your site
Obviously you can't just link to the feed, or paste the
XML output into your pages. It wouldn't be readable. What
you need is some tool to convert the feed into something
that is readable. And there are many out there to do just
that.
So let's look at the easiest - a Javascript from a hosted
service like FeedRoll.
Using a service like FeedRoll you can input the URL of the
feed you want, make some basic style changes and it will
provide you with a Javascript you can then install on your
site pages that will display the feed within your page
content. One problem I have with FeedRoll is that you are
limited to the list of feeds they provide. There was a
time when you could use any feed URL but they've since
changed it.
The only other way to use FeedRoll with your own feed is
to buy their software package which will allow you to
export the feed into HTML code that you can paste on your
site.
However, if the feed you do like is in the list, then you
could simply make the style changes you want, copy the
Javascript code onto your page (s) and you are done. Once
you've saved the page, load it in your browser and voila -
you have regularly updating news headlines on the page.
But what if you want something a little more
sophisticated?
Well there are options here as well including ASP and PHP
based code which can take a live feed and format it on the
fly.
Therefore, if you have a dynamic site and don't mind
monkeying around in the code this may be the solution for
you.
Using PHP to display feeds
The benefit of using PHP to display RSS is that the
contents of the feed displayed on the page can be spidered
and indexed by search engines. That means links can be
followed. That also means that if you have your own feed,
you can place it on your home page (for example) to offer
crawlers quick and easy access to your latest new content.
One of my favorite PHP based converters is called CaRP.
There are both free and commercial versions which allow
you to not only display the feed as HTML but also
customize it any way you want with style formatting and
even images displayed in feeds (much like you see on
Google News now).
It can be a little tricky to set up at first as it isn't
strictly PHP but once you start playing around with the
values you begin to realize just how flexible it is.
I know I use it on a personal site to display no only
latest industry news but also my most recent blog posts
and forum entries. This way crawlers can get into that new
content quickly through direct links on the home page.
Using ASP to display feeds
Just like the PHP example above there is also an ASP
script which will take an RSS feed and output it as static
HTML.
My favorite is this feed converter which also allows you
some leeway in outputting the feed the way you see fit.
If you are comfortable with ASP you will see how easy it
is to manipulate the script to suit you. Even if you
aren't an ASP guru you'll find the script fairly easy to
implement with commented prompts throughout the script
telling you how to make it work.
 Conclusion
As you can see, there are many ways to display feeds on
sites - from hosted services to scripts embedded in ASP or
PHP. Really the only thing limiting you is your ability
and imagination.
I can tell you from experience that I've used all the
above versions and I'm happy with each of them.
Also, because they will take any feed, your options for
what you want to show are also only limited by your
ability and imagination.
For example, I use the ASP one on an ASP site to display
recent news from Google News. I have pages set up that
pull Google news into a Google page, Yahoo! News into a
Yahoo! Page and so on.
With the PHP (CaRP) script, I have the most recent blog
posts and forum entries displayed on the home page of my
site to help crawlers find the new content quickly.
With clients who have limited abilities or technical
support I've implemented hosted versions as they are much
easier to do.
So my recommendation to you is try them out and find the
one that best suits you. If you don't like the ones I've
suggested here a simple search on your favorite search
engine should return you lots of different options.
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