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 Gold
is in your mailing list.
How many times have you heard this statement before?
Undoubtedly, these words have been used so many times that
they have become one of the verified clichés in Internet
marketing.
Well, it has become a cliché because it's true. Much
wealth can indeed be derived from your mailing list. With
a mailing list, you won't have to lose visitors who do not
decide to make a purchase on their first visit to your
website. You'd be able to capture their contact details so
that you could offer them new packages in the future. Many
times, in fact, and this would give you a rich, perpetual
pool of possible customers.
A follow-up system is generally executed by email
marketing. With the contact details captured, all you have
to do is to send email messages to your subscribers to
warm them up for future sales. It goes without saying,
though, that your subscribers should have opted to
subscribe to your mailing list first. This would eliminate
the danger of spam complaints which can lead to the loss
of large groups of mailing list members. This is also the
reason why a mailing list or a follow-up system is often
called an opt-in list.
But this conventional method of utilizing your opt-in list
has developed quite a number of disadvantageous
consequences in recent years. Let's take a look at some of
them.
1: Some people forget that they subscribed to your mailing
service, hence, they would report your emails as spam
complaints. This would compel the email hosting service to
ban your mail server in their network. Imagine failing to
send messages to people using Yahoo mail, or Gmail, or
Hotmail.
2: Your messages are not guaranteed to reach the
recipient's inbox. Spam filters are sometimes unforgiving.
A single usage of a marketing-related word can place your
email in the spam box.
3: Even if your recipient receives your email, there is no
guarantee that he would get to read it. A lot of generic
messages get neglected as Internet users, in general, have
become used to receiving marketing messages from various
commercial ventures.
4: Not all your subscribers would give out their real
email address.
5: And those subscribers who would give real email
addresses might use one which they seldom check. People,
at the average, have more than one email accounts.
These concerns have prompted Internet marketers to look
for alternative methods that would work the same way.
Permissive marketing through emails is fraught with so
many perils that a search for better options was
necessitated.
Enter Real Simple Syndication, or RSS. RSS is slowly
becoming the industry standard for message conveyance. It
is predicted that by 2010, 87% of Internet users would be
using RSS for their message delivery needs.
RSS is not that hard to understand. It's a technology that
allows you to send and receive messages in real time.
Messages will be delivered straight to the recipient's
desktop, completely eliminating the danger of being
filtered out as spam. The fact that RSS feeds would be
delivered in real time only means that recipients would
immediately be able to read the messages that will be
sent.
 For
the Internet marketer who has been searching for a
solution to the problems of email marketing, RSS has
become a very lucrative option. RSS 2.0 technology, for
example, has found various uses in the advertising game.
RSS 2.0 allows the RSS marketer to send highly compressed
audio and video files, which will not alienate users with
slower connections. Blogs or web logs, which have been
potent weapons for online businessmen, have found new life
with RSS. Blog entries can easily be generated as RSS
feeds, further streamlining message delivery.
RSS is likewise easy to set up. All you would need is an
RSS feed generator, which can be downloaded from the World
Wide Web. Your recipients would need an RSS feed reader,
but if they don't have one, they'll be prompted to
download the program for free.
In an industry that is predominated by a race for the next
big thing, it is important to stay ahead of the pack. With
RSS, it is safe to say that the next big thing has
arrived. So hop aboard the bandwagon and arm yourself with
the tool that would help you conquer tomorrow.
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