|
The biggest stumbling block for most
home business owners is marketing their business. Most
will start at free classified sites and free to post FFA
pages. Most free advertising will never be seen by anyone
and as a result business owners get discouraged and quit.
Pay Per Click search engines remain one of the most
effective tools you can use to bring quick, cheap,
targeted traffic to your site. True to their name, with
pay-per-click search engines, you pay every time a visitor
clicks on your link, anything from a few cents to a few
dollars. For example, let's say you have a site that sells
camping gear. And you want to rank No. 1 in the search
engines for the term "camping gear." To get a
top-ten position in the free search engines, you'd
probably be looking at three to four month’s minimum.
But in the pay-per-clicks, you can grab the No. 1 spot in
just minutes! That's because all you have to do is see how
much the person who has the No. 1 position is paying per
click, and simply outbid them by paying one penny more.
Then when your potential customer searches for the term
"camping gear," your link will show up as the
first listing on the search results page. And each time
someone clicks on your link, you'll pay however much you
have bid for that No. 1 position.
There are three advantages to bidding on keywords in the
pay-per-clicks:
1. You get effective advertising, because you only pay
when someone actually clicks through to your site.
2. Your listing will get posted quickly, anywhere from a
few hours to a couple of days at the most. You can start
profiting from increased traffic and sales almost
immediately.
3. In order to rank in the No. 1 position, all you have to
do is outbid your competitors, which is usually only a
matter of a few pennies per click.
Done right, pay-per-click advertising can be very
profitable and to help you ensure your campaigns are
profitable avoid keywords that are too general. More
general keywords will attract a lot of traffic, driving up
the cost of your PPC campaign and converting few visitors
to sales because general search terms aren't specific
enough to attract the right audience.
|
