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The Truth About Pay-Per-Click Advertisements!
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| by Alyssa Duvall |
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Are pay-per-click ads the best method
of getting customers to your website?
Essentially there are two ways your website can get to
the top of a search engine's results:
- Pay-per-click ads, where you pay
for your site to appear in the “Sponsored Links”
area on the right side of the results page
- Search engine optimization, where
your site is optimized to be at the top of the
natural/organic results on the left side of the
results page (link to our SEO page)
JupiterResearch analyst Niki Scevak
stated that one in seven searchers click on a
paid/sponsored link. If you do the math, that's only 14%
of searchers who are choosing the pay-per-click ads to get
to the information they are searching for. It also means,
if you concentrate all your search efforts on
pay-per-click you will only be reaching 14% of your
potential customers.
So while pay-per-click methods might get your listed
quickly they may not be driving as much traffic as you
want. That is why investing time towards a solid search
engine optimization and link management campaign is needed
to get your site listed highly in the natural results is a
step that cannot be ignored. It helps you reach more
searchers.
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| About
the Author: Alyssa Duvall is an Internet
marketing and a Search Engine Optimization Specialist.
She provides proven results for Website promotion. More
articles can be found at http://bigoakinc.com/seo-articles/seo-articles.php |
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