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 Ezine is an electronic newsletter
that is published through internet. As a home based
business owner, it is important for you to have your own
ezine.
You might ask 'Why do I need an ezine?'
There are many reasons why you need it. But the main
reason is that your own ezine can build your credibility
as industry expert. Your customer and subscriber will
think highly of you. So, when they trust you, it is easier
to sell them almost anything.
The next question is 'How do I publish an ezine?'
Let's go through step by step:
Step 1: Determine your main content
This is the most important step. Normally, you main
content depends on your business category. For example, if
you sell health supplement, you might want to choose your
ezine main content as health tips and if you sell shoes,
your ezine might be about shoe care or foot care. You get
the idea right? Make this your first priority before
continuing to the next step.
Step 2: Determine your ezine layout
Most ezines have three parts:
1.Header - This is where you put your Ezine's title
2.Body - This is where you put the main content
3.Footer - This where you put your copyright, disclaimer
and unsubscribe information.
The choice is yours. You can have two parts or just the
Body part. But if you have all three parts, your ezine
will look more professional.
Take note that 'unsubscribe information' is very
important. Your subscriber needs to know how to
unsubscribe or 'opt-out' from your mailing list. By doing
this, you can avoid them accusing of spamming.
 Step 3: Get your main content
To get your main content you can either write your own
article or get article wrote by other person.
If you're really enjoying writing, you might want to write
your own article. You don't need to write a whole book but
1000 words is acceptable.
If you don't know how to write or hate writing, you can
get free content or article from the internet. Some sites
that offer free articles that you can use in your ezine
are:
http://www.articlecentral.com
http://www.authorconnection.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.goarticles.com
http://www.marketing-seek.com
Remember to include the 'Resource Box' at the end of this
type of article. Resource Box is a short paragraph that
tells the reader about the writer of the article. Some
Resource Box has a copyright notice.
Step 4: Determine delivering type
How do you want to deliver your ezine? There are two
options:
1.You put the ezine in your website. The advantage of
doing this is that you can include back issue as well.
2.You can deliver through email. This is the most used
method you'll find on the net. If you choose this option,
you must need a mailing list. You can run your own mailing
list or hired others to run for you. Search 'mailling list
service' at Yahoo if you want to let other do the job for
you.
Step 5: Tell others about your Ezine
There is no point of publishing your own ezine if no one
is reading it, isn't it? So turn on the key and start
telling the world about your new ezine. Submit your ezine
to ezine directory and announce it to other ezine
publishers.
Remember, the more people subscribe to your ezine, the
larger your mailing list will be. And the larger your
mailing list is, more and more money you can make out of
it.
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