|
 Publishing a newsletter related to
your business is one cost effective way to build a loyal
customer base. You keep your subscribers updated about
your business, latest offerings, as well as new products
and services. Ever heard of the saying: Out of sight, out
of mind? So, keep your business visible before your
subscribers.
Newsletters also allow you to establish yourself as an
expert in your field. Provide your subscribers them with
well-written content, useful leads and recommendations.
People have to buy into you first before they buy into
your products or services. They are more inclined to buy
from someone who has been there, done it, and achieved
success.
Good information gets distributed. So, a newsletter is a
means of viral marketing. Encourage your subscribers to
forward or print out your newsletter and recommend it to
their family members, friends and colleagues.
If you do not have a newsletter, then you may want to
consider publishing one. Well, I cannot tell you it is
easy. It requires research and information gathering on
your part. But once you get the right idea and process, it
will be smooth sailing from there on.
If you are still game on publishing a newsletter, read on.
In the next few paragraphs, I will show you the five
things to consider when publishing a newsletter...
1.The content of your newsletter must be related to your
business. Stick to the scope of your business. Don't go on
a round the world trip. The idea is to specialize not
generalize. For example, if you are selling computer
parts, your newsletter must contain information and photos
that pertain to computer parts.
When your web visitors signed up to be included on your
mailing, it shows that they are interested in receiving
further information relating to your niche business. Make
sure that your newsletter covers the interests of your
subscribers.
2.Write information rich articles. Your articles form the
body of your newsletter. It should be informational and
arouse the interests of your readers. Articles should be
well written, and checked for spelling and grammatical
errors. Your readers will be appreciative of the fact that
you have given much thought and preparation to your
articles.
3.Get your facts and figures right. Nothing could be more
embarrassing than having all your facts and figures wrong.
It will tarnish your reputation as an expert in your
field. Keep your statistical figures current. It is good
practice to quote your reference sources from which you
draw your facts and figures.
4.Keep your articles fresh and relevant. Do not publish
stale and old news or information that your subscribers
can get for free elsewhere. You have to be one step ahead
of your subscribers. You have to keep abreast with the
current developments of your field. Your readers want to
know what is new and what is hot. Or else there is no
incentive for them to stay subscribed to your opt- in
list. They will gradually lose interest in your newsletter
and unsubscribe if you are always providing rehashed
information.
Therefore it is advisable that you subscribe to the
premier newsletters of your field, which normally commands
a monthly or yearly payment. But you will have privy
information to the latest news and developments. The
subscription fee you pay upfront will eventually yield
returns.
5.Do not get entangled with copyright issues. If you plan
to use articles written by other people, read the terms
for distribution and reprint carefully. Some are less
restrictive than others. Most authors will allow you to
freely use and distribute their articles provided you do
not change the original content and maintain the author's
resource box. There are some authors who require you to
seek their permission first. Still there are others who
will charge you royalty fees to use their works.
Never, never steal other people's work and passed it off
as yours. This is outright plagiarism. You can lose your
business and get sued over copyright infringements. If you
do not have the time to write your own articles, you can
hire professional article writers for a reasonable fee.
You could also source free articles from article
directories. There is a wealth of information covering
almost every conceivable topic that you could freely use
and distribute.
So here you have it, the five things to consider when
publishing a newsletter.
Your investments in writing and publishing newsletters
will be worthwhile when you see your opt-in list and
website traffic build-up.
|
