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 1. You will be known as an expert on
the topics you write about and this endears potential
customers to you before they even visit your website. In
fact, this is 700%-1000% times more effective than regular
advertising. There is no better way to
"pre-sell" your prospects than article
marketing. This will also give you and your business extra
credibility which will help you competes against your
competitors.
2. You will build brand equity for you, your web site,
your business and even your expertise by submitting
articles to e-zines. Prospects and customers will begin to
have in mind what you can do for them.
3. You get extra exposure if the e-zine publisher archives
their e-zine on their site; especially blogging is so
common today. People want to read the back issues before
they make the decision to subscribe. The more ezines
publish your articles, the wider your market is on the
internet. Remember, there's no such thing as people just
stop by in front of your online shop, in this case, your
website.
4. You'll gain people's trust and increase your
credibility. If they read your article and like it, they
won't be as hesitant to buy your products and services or
they will at least sign up for your e-zines. Nothing is better
than getting pre-sold traffic through your articles; this
sure will increase your profits.
5. Create a free viral marketing for you by allowing e-zine
publishers to publish your articles in their free e-books.
Since people give them away, your author resource box at
the end of the body of each of your articles acts as an
advertisement for your business will multiply all over the
internet.
6. Free ads barter trading by getting an article-exchange
joint venture deal run your joint venture partner's
articles in your own e-zine, and then they run yours in
their e-zine as an exchange. This benefits both ways.
7. You could buy ads space in other e-zines that don't
publish your articles and find customers that you may have
not been able to reach before, every article being
published in the e-zines is like casting a wider net to
reach new customers and traffic that would have never
found your articles or website before.
8. Your article might have a chance to be placed on
publisher's home page. If they publish each issue on their
home page, this will build link popularity for your
website. SEO (Search Engine Optimization) "Link
Pop" strategy by definition, the more links your
website has by other sites, the greater importance
bestowed upon your website when major search engines rank
your site. Having articles in publish in many e-zines helps
you build great link popularity; link popularity builds
traffic to your website.
9. Build VSP (Virtual Sales Person) and place them in as
many e-zines as you can submit to. Your articles act like
your sales person who will sell and do marketing for you.
To have a successful business, you have to leverage your
work in your business.
10. Another great way to multiply your income is by
getting paid by people who want to hire you to write
articles and books for them, or even ask you to speak at
seminars.
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