Co-Registration: Excellent Way for Cooperation!
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| by Dejan Bizinger |
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One
of the most important goals for every ezine publisher is -
to get new subscribers. However, there are thousands of
email newsletters. It is not so easy to get new
subscribers on a shoestring budget. Well, there is one
great technique called co-registration that can bring you
many subscribers - free or almost free.
Co-registration is practice that is used by savvy
webmasters which enable that you make partnerships with
quality email newsletters that focus on similar or
complementary area like yours and place there subscription
boxes on your "Thank You!" page. So when your
subscribers complete the signup process for your email
newsletter they will be re-directed to your "Thank
You!" where you will thank them for becoming your
valuable subscriber. Also, here you will offer them to
easily subscribe to other quality email newsletters simply
by checking out the checkboxes and entering their email
address. Of course, we don't have to mention that ezine
publishers that have their newsletters listed on your
"Thank You!" page will do that for you, too - on
their "Thank You!" page. It can be a win-win
situation. You have to choose your partners wisely; email
newsletters that offer quality content and web sites that
have similar traffic.
Co-registration is not the same like swapping links. With
swapping links you place banners on your web site or ads
in your email newsletter. Those ads can be often ignored.
Co-registration is more effective because your new
subscribers are offered to become subscribers of other
email newsletters immediately after they had subscribed to
your email newsletter. This way it is more likely that
they will decide to subscribe to several more email
newsletters. Although, co-registration can be very
effective not many email publishers use this technique for
getting new subscribers. They are missing the great source
of new subscribers.
Co-registration
is usually free technique for getting new subscribers, but
there are also some companies that charge certain amount
of money for each new subscriber they sent you. Price is
usually from $0.10 to $1 per subscriber.
We suggest you to do the most used, free co-registration
with reputable companies. Of course, in order to make
partnerships with those companies and email newsletters
you have to have great email newsletter, as well.
You can find one of the most used co-registration service
at http://www.coregcomplete.com.
Using this service you will know exactly how much
subscribers you have sent to your partners and how much
subscribers you have received from your partners. So you
can track your co-registration campaign. You can find your
co-registration partners using their site http://www.coregpartnerfinder.com.
Also, you can use specialized directories of companies
interested in ad swaps like http://www.linkpartners.com
or using a direct approach to webmasters that publish
email newsletter with similar target audience like yours.
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| About
the Author: Dejan Bizinger is a Contributing Editor
for Infacta. Infacta is email messaging services company
providing powerful, yet easy-to-use award-winning Group
Mail, software for sending highly-personalized email
messages and Group Metrics, software for email tracking.
For more information visit: http://www.infacta.com |
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