Get 'em Hooked on Your Book!
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| by Shannon Cherry |
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 So you got your book published.
Congratulations. Having a book in print helps you build
your credibility as an expert in your field.
But if you're relying on your publisher to promote your
book, you're in for a real shock. Unless you're a
celebrity or well know writer like Stephen King or Mark
Victor Hansen, you'll be lucky if they include you in a
press release with other authors.
A large part of promoting your book is promoting yourself
and making sure your name is recognizable to your target
audience. While you may not reach John Grisham status, you
can go a long way to establishing yourself as the expert
on your subject matter by becoming heavily involved in the
community for which you write.
If you want your book to become more than a blip on
Amazon.com, you're going to have to do some of your own
publicity.
1) Write some more: To promote your book you need to make
sure everyone knows that you wrote it and you need to peak
their interest enough to make them want to buy it. To do
that you should write press releases and articles about
your book's topic and submit them anywhere that holds your
book topic's audience.
2) Network: Attend meetings and special events everywhere
you can to meet people who would be interested in your
book, then talk about it. Make sure you have a short
'commercial' all ready to say to anyone that shows the
least bit of interest in your book. Convince them that if
they only buy one book in a year, yours is the one they
should buy!
And remember, networking doesn't mean offline events. You
need to network online as well. If you are active on list
servs and bulletin boards that relate to your book's
topic. Mention the book in your email signature.
3) Arrange public appearances: Call up bookstores to
arrange for a reading and book signing. Also, approach
those who organize events that are related to your book's
topic and ask them if they'd like you to speak. Experts
with free time are very hard to come by. They'll probably
jump at the chance to have you contribute.
4) Use an email campaign: Ask colleagues with strong email
lists to help with this for the most impact. Write an
email that drives people to Amazon.com to buy your book on
one particular day. (Just make sure that day isn't when
the next Harry Potter or anticipated next best seller is
scheduled for release.) You and your colleagues email it
out. Depending on how big the email lists are, you could
see your book become an Amazon best seller.
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| About
the Author: Shannon Cherry, APR, MA helps businesses,
entrepreneurs and nonprofit organizations to be heard.
Subscribe today for Be Heard! a FREE biweekly ezine and
get a FREE special report. Go to: http://www.cherrycommunications.com/FreeReport.htm |
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