How To Write A Great Press Release!
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| by David Coyne |
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One technique to improve the chances of
your press release getting published is to provide tips
and advice that would help the reader. Editors are always
looking for valuable info to fill their pages.
For example, I wrote my tips press release as a short
article that explains 8 ways business people can make
their advertising more responsive. Within 48 hours of the
article’s release to the media, I had offers from Target
Marketing and Sales Promotion magazine to publish it.
Next time you’re writing a press release, keep the
following in mind:
1) Your press release must relate to
something genuinely newsworthy. It cannot be an ad
announcing your products or services. Editors look for
info that is interesting, timely, useful or controversial.
Human-interest stories are also appealing.
2) Set your goals higher when
writing a press release. Don’t settle for just
getting your company’s name in print. That has no more
selling power than a listing in the White Pages. Put
yourself in the place of the news editor and ask yourself
“Does this information serve the needs and wants of my
readers? Would they find it interesting or helpful?” If
you can’t answer with a “Yes,” then go back and
rewrite your press release until you can.
3) Spend time creating a powerful,
eye-catching headline. You have only seconds to
grab the attention of an editor. If you have a weak,
self-serving headline, your press release gets tossed into
the trashcan. Again, concentrate the headline on the
benefits of the information.
4) Writing a good press release
requires clear, concise language. Don’t load it
up with adjectives or fluffy words. Make your point
quickly then move on to the next.
5) Offer a free booklet, sample or
demo. This can attract qualified leads for your
business. Be sure to include your contact info so readers
can easily follow up on your offer.
By following these guidelines you'll find writing a great
press release a lot easier, and it will substantially
increase your chances of getting published.
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| About
the Author: David Coyne is a copywriter and marketing
consultant. Get his free e-book "Multiple Ways To
Make Your Advertising More Responsive" at http://www.dc-infobiz.com |
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