“I Finally Discovered The Secret To FREE Content No One Else Has!”
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| by Mark Kessler |
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There are many tips and techniques to
increase your search engine ranking. One of the most
powerful, yet simple method is sharing content, as in,
writing articles that you then feed to article
directories. Done right, this technique will improve link
popularity, and drive an enormous amount of targeted
traffic to your offer.
Article writing can become a tedious, mind-numbing
experience, for a number of reasons. One of the biggest
hurdles is gathering content that is fresh, valuable, and
not easily accessible. Yet, it is tremendously compelling
to your target market. Where do you find this kind of
information?
Corporate web sites!
I’ve used this technique for several niches, and it’s
fairly simple to do. This also works well for product
creation, which I’ll explain in a moment.
You are going to do a little digging at first, but once
you repeat this process, it becomes fairly simple. Find
the corporate web site for the companies that make the
products your target market is buying or have an interest
in. You might have to do a little ‘link dancing’ to
find them.
Once at their site, look for the “press room or media
center.” There, you will find current and past press
releases or white paper releases full of fresh, valuable,
and not easily accessible content. (because your
competition doesn’t know where to look for it)
What is a white paper? ...Here, let me give you the
corporate answer to that question:. White papers are
documents released by companies, organizations, and
government agencies to authoritatively describe products,
technologies, and policy. Though a white paper is not
necessarily an unbiased report, it will typically provide
a more detailed overview than press releases and many
other forms of documentation.
White papers CAN be book length long...with nuggets of
great content you can use for article writing, your e-zine,
or to create an information product geared toward your
specific niche. Just dive in and look around. Each press
release or white paper, always has contact information
included.
Most will mention a person in the corporation to contact
for additional information...(are you getting any
ideas?)...teleseminar?...an ebook?...a special
report?...which you can use as a lead generator, or as a
bonus to compliment an existing product you are already
marketing (affiliate products). Their credentials will
establish even more credibility for you in your
customer’s eyes.
I’m confident, you can think of numerous ways to utilize
this FREE information...found in corporate web sites... to
write articles or many other uses...in your quest for
improving link popularity and driving targeted traffic to
your site.
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| About
the Author: Mark Kessler is the author of “Search Engine
Tantra - The Path To Heightened Rankings!” His web site,
http://www.toptenoptimizer.com
provides a wealth of information and resources to increase
link popularity and improve search engine rankings. |
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