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 I'd be a zillionaire if I earned a
dollar each time someone complains that all the great
domain names are already taken. It's just not true,
however. Even in a highly competitive industry, you can
think up original, appealing domain names for businesses
by using naming tactics that few people use, such as
these:
1. Focus on results. What is the outcome or end result
that people want to have from buying a certain product or
service? How do they feel when they have finished the
transaction? My own company name, Named At Last, falls
into this category.
2. Look for puns. Make a list of relevant keywords, say
each out loud and play around with the sounds. Puns are
much less likely than other kinds of names to have been
registered because their component parts are not actual
words. For instance, the name Sitesfaction, for a web
design company, was a finalist in our first naming contest
- and an available domain at that time despite tens of
thousands of web design firms in the English-speaking
world.
3. Think slang. Let your imagination and memory fly around
for pleasing-to-the-ear expressions. As of today, the
domain BoyOhBoyToys.com for an online toy store is
unregistered, as is a domain for its sister store
AttaGirlToys.com.
4. Go symbolic. Suppose you're an expert on the horror
genre and want to start a paid online community for horror
fans. Horrorific.com, horrorgate.com and Horrornet.com are
all taken, but as of today, the less obvious and more
vivid FrightOwl.com is not.
5. Vary real words. "Google's name is a play on the
word googol, which refers to the number 1 followed by one
hundred zeroes," says the Press Center of the world's
most successful search engine. "The word was coined
by the nine-year-old nephew of mathematician Edward Kasner,"
it continues - providing another hint for creative naming:
consult a kid.
Happy Naming!
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