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 Here's a two pronged approach to
getting the traffic you need and find out exactly what
your customers want.
Why not Combine Surveys and Polls With Pay per click. I'm
sure you already know that surveys are a great way to
finding out what your target market wants. But if combined
with low cost, quick and easy to use Google Pay Per Click,
surveys can also send lots of hungry customers to your
site every month.
First of all you'll need to do some keyword research.
You'll need to find keywords and keyphrases that relate to
your survey topic but also don't have too many Google
Adword campaigns running. You can do this very quickly
with a tool like Jeff Alderson's Adword Analyzer, which
will show you exactly how many Google campaigns are
running for various keywords at any given time.
Second, sign up for an inexpensive survey service like
Survey Monkey. I won't recommend free survey services, for
they tend to limit the number of participants, and well
the whole point is to get as many people as possible to
take your survey.
The next step is to design a survey that will appeal to
your target market.
Next, come up with an incentive for people to take your
survey.
Make it a download, so you can capture the prospect's
email address. And make it viral. Even a simple white
paper can be viral. You don't necessarily have to cram it
with affiliate links. Just make sure your URL is visibly
listed on every page.
Now put up a simple web page that introduces people to the
survey topic, offers the incentive, asks for an email
address where you can send the download link and the
survey results, and links to the survey.
Finally, use at least a dozen of the keywords you
researched earlier to set up Google Adwords campaigns
advertising your survey.
Make sure the ad uses your keyword, and that it mentions
the incentive. "Take this Cooking survey, get a free
recipe E-book."
You don't have to be the #1 ad.
You can even be on the second or third page.
The point is to capture a targeted prospect's contact
information for a very small investment. But there are
also some additional serious benefits in addition to all
the traffic you'll gain.
First, you'll collect valuable information on what your
prospects are looking for.
Second, you'll have their permission to contact them with
the survey results and the download link for the thank you
gift.
And third, if you make that free gift a viral report,
you'll eventually get more targeted traffic. Nice!
You can do a variation of this with a simple one question
poll.
Everything else is the same, except you'll want to come up
with an intriguing question for the poll - something that
will attract people's curiosity about the results and get
them coming back for more.
I hope you enjoyed this Article and have gained some
valuable information from it.
Good luck with the future. Regards. Ryan Blake.
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