Web Site Marketing Strategy - Article Submission To Article Directories!
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| by Greg Lietz |
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 Every
website needs traffic. It's pretty simple really. No
matter how wonderful your website design is, it will just
squander in no man's land if no one ends up visiting it.
Obviously, if you have a business enterprise being run on
your web site, the need for traffic becomes an absolute
necessity, since without traffic, no one visits the site
which means you get no business. Your automatic recurring
income stream is dependent on the number of visitors you
will receive as you drive traffic to your web site.
As far as getting web site traffic goes, there are many
ways to accomplish this. There are some that market a
guaranteed number of "hits" if you pay a
specific price per quantity of hits. There are some
companies that offer deliver bulk traffic for a certain
period of time, say for a month or two if you pay a
certain price. Then there are viral marketing campaigns in
which you have a product embedded with your web site link
that gets passed around (usually for free) to other
marketers. After a while, your website link is in view of
a lot different people and if the links are clicked, your
web site receives traffic.
These methods of driving web site traffic are well and
good; some offer more benefit than others, most
definitely. These methods, especially lead or
"targeted" hit purchases, will cost you
significant dollars over time and may or may not prove to
be beneficial for the money.
I have found one tactic that will definitely drive
targeted web site traffic to your site.
The method I am talking about to get more web site traffic
is called article submission marketing. It is a powerful
strategy that will end up giving you many backlinks to
your web site, without you having to lift a finger once
your articles have been submitted to article directories.
Because of this, article marketing is now very popular
among the internet marketers.
How does article submission marketing work? Well, all you
have to do is to write an article on a topic that has some
informative content to it. The topic of your article
should obviously be about what your web site is about.
This is so that people that read would read your article,
will also be interested in going to your web site, because
the content of the article and the content of the web site
are based on the same or a similar topic.
You don't even really need to know much about the subject
you are writing the article about since there are
resources available that you can use to provide a baseline
that would have enough informative content in it to get
your article started. Generally, a 350 to 900 word article
is all that is needed.
Once you have written the article, you need to submit it
to an article directory to get it published. There are
many article directories to submit to. A few good article
directories I know of are mentioned here http://www.theonlinearticleplace.com,
http://www.goarticles.com,
http://www.articlefactory.com,
http://www.ezinearticles.com
and http://www.articlecity.com.
Once the article submission is completed to one article
directory, continue to submit to others.
At the very end of your article, you should include a
resource box. The resource box contains a short bio about
you as well as a link to your web site. Then, once your
article has been submitted to many article directories,
your link on the directory will provide a one way backlink
to your web site, which is great for search engines to
recognize your site as one that is relevant for the topic
you wrote about (and what your website is about).
Now, every time a user visits the article directory and
reads your article, three benefits would result:
1. In the mind of the reader, you would be branded as an
expert of the topic you wrote about. 2. Your link will get
exposure from article submission to any directories it
ends up on. 3. Copies of your article may be put on a
reader's own web site, giving you even more backlinks from
those new sites your article is now hosted on.
Article directories appear prominently in search engine
results because of all the content they contain. If you
have written your articles to make good use of relevant
keywords of your topic, there would be a better chance
that the page where it will be hosted would appear in the
results page of many related search queries. Article
submission marketing is the best and cheapest way to get
backlinks that you could ever want in the world of web
site marketing!
Additionally, editors of electronic magazines, or eZines,
as well as webmasters, regularly browse through article
directories looking for articles they could use as content
for their newsletters or their sites. If they find your
article to be of interest and decide to copy it for
republishing, they may providing they keep your resource
box intact. This is to avoid copyright infringement. When
this is done, it gives your link even more exposure
because now it is being hosted on even more web sites,
article directories, ezines, etc.
The best thing about having your article on other web
sites is that the article directories will never delete
hosted articles. The possibility of your article getting
picked up by editors and webmasters the world over would
go on and on for as long as your article is there in the
article directories.
Obviously, possessing some writing skills would make the
process easier. But if you are not blessed with such
skills, or if you simply don't have the time to prepare
your own articles, you could always hire the services of a
ghostwriter. The going rate of a 500 word article these
days is somewhere in the vicinity of $5 to $15. Any amount
below this range would be a bargain. Just make sure that
the ghostwriter is perfectly qualified for the job and
that he formally agrees to provide you with original
material.
Imagine the power of article submission marketing when
your mass quantities of articles are submitted to the many
article directories. Talk about bang for the buck - or in
this case no bucks!
In summary, article submission marketing is simply amazing
in its simplicity and power. If you have not yet tried
this strategy, do so as soon as possible, and it will be
sure not to fail you.
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| About
the Author: Greg Lietz is a freelance writer and
internet businessman. His main website is http://www.theonlinebizplace.com
where he provides content about internet based business
opportunities and different niche interests. He also owns
the website http://www.theonlinearticleplace.com
which is a new article directory that you can submit your
article to. |
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