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 What's
an article anyway, and why would I want to submit one to
an ezine? That was a two-fold question and will require
two answers.
An ezine article is usually composed of approximately 500
words on a single subject that would be of interest to
your target market. At the end of the article, you should
include a "resource box." This box should
provide such things as your name, the name of your
company, your web site address, email address, and a small
blurb about your product/service.
Writing an article is not hard work. All it requires is
some research and note taking. Use any of multiple sources
to find information about the topic that you choose to
write about. Then write your article in your own words
using the notes that you took during your research. It's
not difficult and it's something that you learned to do
early in school (grade school probably). Write in a
conversational tone. Write like you are talking to your
best friend.
Now, I'll answer the second question. The reasons to
submit this article to an ezine are varied, but not
difficult to understand. They all boost your bottom line.
1. The submission of the article will help identify your
business (web site) in the Internet marketplace. This is
normally called "branding."
2. Article submission provides publicity, virtually free.
3. Someone may like your writing style and hire you to
write articles or ebooks for them.
4. The published article will drive traffic to your web
site.
5. If the publisher of the ezine that you submit your
article to maintains an archive, your article may be read
many months later. Traffic may still be driven to your
site this way.
6. People will come to know you as an expert on your
subject.
7. You might get your article published in free ebooks
that are distributed all over the web. This will drive
more traffic to your web site.
8. This will help you become a trusted vendor of
information.
9. If you allow anyone to publish your article or email it
to a friend, you will gain further exposure for free.
10. Webmasters may read your article and display it on
their web site. You get additional free exposure.
11. If you send out an ezine, you could offer to swap
articles with other ezine publishers for free. This
provides more publicity without expense.
So, there are quite a few benefits that you could receive
from publishing small articles like this one. If that
isn't enough reasons for publishing your own articles, I
don't know what else you'd need. Don't forget to provide
enough valuable information. The more knowledge you
supply, the more valuable you become. Provide real value
and you will always have people clamoring for more.
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