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 1. Trade links with other
websites. Websites that are related are best, simply
because the user is more likely to be interested in the
related link. For example, if someone was looking around a
web design site, they are more likely to be interested in
a web hosting links than a sausage appreciation society
website. However, any link is good (as long as it isn’t
with a subject you don’t want to be affiliated with,
i.e. adult websites). It also has the added advantage of
increasing search engine rank.
Websites to help with this would be:
www.gotlinks.com,
which is an automated link exchange.
www.linkmarket.net,
which is semi automated link exchange.
www.honestlinks.com,
which helps you build a successful link page.
2. Sign up with a banner exchanges or traffic
exchanges. They provide you with a way of reaching an
audience, although the audience may not be interested in
your website’s subject. I would never pay for this
service, but as it’s free is worth the effort.
Websites to help with this are:
www.bpath.com offer
free banner exchange.
www.trafficswarm.com
offer free and paid for traffic exchange.
3. Offer an RSS feed. When people read it, they
will be reminded of your website. Also, they provide you
with inward links to your website, which search engines
like. Search engines also like websites that offer an RSS
feed.
Websites to help are:
www.w3schools.com
has tutorials to help publish an RSS feed.
www.syndic8.com Will
publish your RSS feed, with over 300,000 other feeds
listed.
www.daypop.com Will
also publish your RSS feed, with over 50 000 other feeds
listed. www.Newsisfree.com
Again, will also publish your RSS feed, with over 18 000
other feeds listed.
4. Form an online community. It could be an online
message board, e-mail discussion list or chat room. When
people get involved in your community they will regularly
return to communicate with others. They are hard to start
up, but will pay off.
Websites to help are:
www.sparklit.com
offers free forums
www.bravenet.com
offers free and paid message boards etc
www.tinit.co.uk
offers free message boards and chat rooms for your site
5. Write articles and submit them to article submission
sites. They advertise your site, and provide you with
inward links. Remember to include a link to your website
in the ‘About the Author’ section.
Websites to help are:
www.goarticles.com
will list your articles
www.articledepot.co.uk
will also list your articles
6. Give away an electronic online freebie, and allow
your users to distribute it. This will increase your
ad exposure and attract people to your website. It may
cost you or you may be able to persuade a company to let
you have it free. Also, list it on a freebies site.
Websites to help are:
www.thefreesite.com
will list your freebie
www.freebiedot.com
will also list your freebie.
7. Join a forum, and include a link to your site in
your signature. Also, when ever someone asks for
advise on selecting a service, recommend your website (if
it is relevant).
8. Partner with another website offering a similar
service. For example, on the Big Wow site, we have a
page advertising our partner who offers web design
services. In return, they recommend us to their clients.
This costs nothing on both parts, but is very effective.
9. Advertise your business on Google Adwords, Yahoo
Overture, or Bpath Bidvertiser. These are effective,
but you do have to pay for them. They can be subsidised by
displaying the adverts on your site as well.
Websites to help are:
https://adwords.google.co.uk/select/Login?sourceid=AWO&subid=UK-ET-ADS&hl=en_GB
is for Google Adwords
http://searchmarketing.yahoo.com/
is for Yahoo Overture
http://www.bidvertiser.com/bdv/bidvertiser/bdv_publisher.dbm?bdv_aff_id=13
is for Bpath Bidvertiser.
http://services.google.com/marketing/links/UK-OA-EDR
To get £20 off your first Adwords account
10. Be included in newsletters. Again, this is
expensive but effective. You could be an advert, or in an
interview.
Websites to help are:
www.sitepronews.com
- large newsletter offering a range of ways of advertising
www.bravenet.com can
be included in their many mailings.
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