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 In the past, website directories,
online classifieds, safe lists and banner ads were all
terrific ways to obtain website traffic. But the Internet
is a dynamic medium that is constantly changing. And some
methods just haven’t been able to keep up.
On top of that, cost-per-click advertising is costing
today’s entrepreneurs as much as several dollars per
visitor!
Search engine optimization is a long-term strategy,
costing thousands of dollars (unless you do it yourself)
but results are not guaranteed…
Pop Under advertising campaigns are cheap but you have to
know how to properly set-up a pop under campaign.
In my opinion, PopIn (layer) ads are a terrific (and
cheap) way to attract the attention of thousands of
visitors:
PopIn ads receive a click trough rate of 1% - 2.0% (some
popin layer ads receive a CTR of up to 5%)
Banner ads receive a click trough rate of 0.2% - 0.6%
(some banner ads receive a CTR of up to 2%)
That means that if your PopIn ad receives a CTR of 2%, a
100.000 PopIn impressions campaign (avg. cost: $200,00)
will bring 2.000 (targeted) visitors to your web site with
a cost per targeted visitor of $0.10 only.
Targeted visitors are people that have clicked on your ad
to visit your site. These are visitors that already have
some idea of what your site offers and have come to look
for more information.
Do a search on Google or Yahoo for PopIn Advertising to
find companies offering this type of advertising.
Tips for a successful ad: Use a catchy headline, a dark
background and offer something of value for free to
motivate the viewers to click trough to your website.
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