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 Internet Marketing Tips for Moms
1. Generate Traffic. To
generate a lot of traffic to your site and gain
recognition, you need to promote in as many places as you
possibly can. Do not throw all your advertising dollars in
only one or two spots. Try to determine or ask the amount
of traffic they are generating. Sites generating huge
traffic often require higher advertising rates. Be aware;
however, that some sites requesting high advertising
rates, may not necessarily be generating that much
traffic. There are many sites out there that really offer
a great deal and do not charge high rates. To generate
more traffic find as many free places to advertise as you
possibly can.
2. Target the Right Market.
Try to find sites that target the type of audience you are
marketing to. Example: Someone selling baby products
should advertise at baby sites, mommy sites, networks,
groups and forums where mommies hang out and visit
frequently. Just because you may be a work-at-home mom
doesn't mean you have to limit yourself to just
advertising at "WAHM" sites. Place your focus
mainly where your targeted market will be, but find all
similar possibilities to target as well. Example: If you
sell educational products to career-minded young people,
you would want to focus where young people of this age
visit frequently, but you can also search for a few places
to network where moms may visit who have teens getting
ready to graduate from high school.
3. Visit Mom Sites. Spend
time visiting other sites by moms and see where they are
advertising. If they are displaying a banner on their site
referring to some directory or networking site this gives
you a clue that they may have exchanged links or listed in
their directory for free in exchange for displaying their
banner. Exchanging links with websites of similar content
and products as yours will help with your search engine
rankings and once again target your market. While you are
visiting other sites by moms, be sure to sign their guest
book while you are there. Many guest books allow you to
add your website's url.
4. Use the Search Engines.
Use Google and Yahoo and do a search for "Free
Advertising", "List your URL", "Add
your URL", "Add your Site", "Free Site
Promotion", etc. Also include keywords you use for
marketing your site. Just be cautious before spending
money with any new sites you haven't heard of before. You
will probably be surprised at how many sites you find that
still offer free advertising.
5. Go Local. There is a HUGE
competition going on all over the internet especially for
those who are promoting websites with direct sales.
"Local" is gaining popularity...and for a good
reason. If I decided to start buying Avon, for example, I
would probably prefer to buy from someone locally. Use the
search engines to do a search for free classified ads in
your city and nearby locations. See if you can find any
local networks, groups, forums, portals, directories, etc.
6. Write Articles or Ebooks.
You don't have to be a professional writer. Just find some
great content, some interesting facts, some helpful hints,
etc. Your article does not have to be very long at all. To
get better results, write more frequent short articles
than just a couple of big long ones now and then. Be sure
to include your name and website at the end. If you offer
a newsletter, promote it as well. After you write your
article, submit it to as many places as you possibly can.
Give permission to others to use your articles as long as
they include your name and website address.
7. Start a Newsletter.
Newsletters are a great way to generate repeat traffic. It
reminds your customer or interested visitors about your
site when they receive your newsletter. In your
newsletter, be sure to encourage your subscribers to
forward your newsletter to a friend. Include information
about how they can easily subscribe to your newsletter.
Offering your subscribers a chance to win a free gift will
often help you receive more signups.
8. Add Content. Content helps
get repeat visits to your site. Sites become stale without
new content. If you have a site that you can edit, use
plenty of good content, especially using keywords that the
search engines will pick up particularly targeting your
audience that you are marketing too. If you don't have
time to do this, there are lots of sites that offer
"free content" and "free articles".
Just do a search on the search engines to locate them. You
can use their content for your site instead of trying to
write your own content.
9. Partner with Someone.
Working at home can begin to seem like a long lonesome
journey. Find someone you can connect with and trust.
Exchange front page links or banners and help each other
promote your businesses. You could even add your partner
to your signature. For example, under your name and link
place: Partner, Sherry - partnerdomain.com.
Have your partner do the same for you. Write and promote a
newsletter together; manage a networking group together.
Partners can encourage each other and make the marketing
road a little smoother.
10. Read and Learn. Marketing
is an endless task that must be done to generate sales.
The best tip I can give is to read and learn all you can
about marketing and sales. You can do this on the internet
as well as your local library. Find someone who is
successful and get some of their best tips. If possible,
set aside at least an hour or two each day promoting your
business. Many people make the mistake of thinking they
can create a website and traffic will automatically
arrive. It just doesn't happen. Behind each successful
site is a hard worker who labored away to advertise and
promote. You can do it too!
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