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 Do you ask for the email address of
everyone you meet? And their permission to send them your
stuff on a regular basis?
If you haven't ingrained this habit yet you are missing
out on heaps of $$$!
And spam issues aside, email marketing is still a killer
application. Teamed up with SMS, it is very hard to beat
for the price.
Let's see how really switched on businesses use both to
make a motzah.
The original email/SMS system was created around 5 years
ago to service the dance party market in Southern
California. Then, ravers had to stay one step ahead of
authorities, so party notifications were very time
sensitive, often being just a couple of hours before start
time.
Email and SMS was used from the one database.
Fast forward to now, and Murgent.com.au is to my knowledge
still the only bundled email/sms provider that can
construct campaigns using a common (web based) database.
Here are some applications to get the juices flowing.
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Say you operate a restaurant. You have been diligently
collecting names and contact details for your VIP Club.
Tonight looks like it's going to be a bit slow. It's 3:00
pm on Tuesday afternoon. You go to the computer and create
an SMS message "Special VIP deal, tonight only, book
by 6:00 or miss out - every booking gets a free bottle of
wine worth $20. Go on, give her a surprise."
You create a list of 50 VIP's and send the message out. As
long as their mobile phone is on, they will get the note
within 30 seconds of the send. It will be delivered,
because the network guarantees delivery.
By 5:00 you are booked out. Cost?
5 minutes of your time, $6.75 for 50 SMS messages, plus
the wholesale cost of each bottle of wine.
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Here is a problem looking for a solution. Research has
found that around 1 in 5 optin emails still get filtered
out by nanny state ISP's who think adults shouldn't think
for themselves about what they want to read.
How does this affect you if you have an optin database of
500 folks who really want to read your stuff?
Statistically 100 will never see your message. Frightening
when you figure what it cost to get those names in the
first place?
You have a monthly email newsletter which goes out to your
whole database. But you are worried that some of your
clients don't get it, because of spam filters on their
ISP. Most folks don't know what a whitelist is, or how to
set it up.
So...
Your database is 500, and you really treasure the bond you
have with your prospects and clients. They like you too.
When the email goes out, an SMS goes out too. "Hi
Frank, I just sent your copy by email of the Silver Bullet
e-newsletter. If you don't have it please call so we can
fix your spam filter - Rick"
Hard cost for 500 SMS messages? $67.50
It's peanuts for marketing that makes sure folks actually
read at least ONE of your marketing pieces i.e. the SMS
message.
Do you see the power this can give you?
How often do you have a special deal for selected clients?
Need to fill up numbers because you're short at a
function?
There are heaps of other applications for SMS and email
combined.
If you take the free trip at www.Murgent.com.au
please tell them that I sent you. And yeah if you become a
paying client, I get a bit of cash too. So what, you've
now got a tool that gives you a very large edge which
absolutely no-one knows about.
Yet...
Life's short, so make it fun and profitable.
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