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 There's nothing new about using
joint ventures to get traffic to websites. And good
information is freely available from many internet
marketing sites on how to set up JVs.
This article is for the 97% of webmasters who aren't aware
of a particularly powerful JV partner who already exists,
and is willing to work with you. Before I reveal all, let
me just check...
Like me, I would image you'd be happy if:
Your JV partner's site gets huge traffic. . The vast
majority of page views are by targeted traffic. . You can
create links wherever YOU like from their site. . You can
start now. There's no delay in setting up the JV. . The JV
continues as long as you want. . It costs you pennies to
set up and run.
Does that sound like it's what you're looking for in a JV?
If so, welcome to eBay. You're new joint venture partner.
But I Thought..
"eBay?" I hear you ask, "Isn't eBay just an
auction site?"
Well, it certainly started as an auction site. Today, eBay
is an ecommerce phenomenon.
eBay's 1.5 billion page views puts it in sixth place on
Alexa traffic rankings. Ahead of Amazon, AOL and CNN. eBay
members make 79 million targeted searches for items each
day. . There are 35,000 categories within which to place
items for sale. . There are eBay auction sites in 27
countries. . eBay has 125 million registered users. .
40,000 new members join eBay each day.
What we have here is a hugely successful internet business
with massive traffic. And, thanks to eBay's sophisticated
categorization and searching mechanisms, the traffic is
totally targeted.
More importantly, there are several smart ways to drive
eBay's targeted traffic to your own website. All of these
clever methods add up to what I call the eBay Traffic
Funnel.
Does it work? Well, I sell a communications product from
my website. I run 5 simple auctions in the appropriate
categories using the principles of the eBay Traffic
Funnel. Each auction costs me 30 cents and runs for a
week. I get around 300 targeted leads from these auctions
to my website every week. Not bad for one dollar fifty!
Let me show you just one of the ways to get hold of that
targeted traffic...
Sell, Sell, Sell
First of all, you make eBay part of your marketing mix.
You start selling your products on eBay.
Why do I say this? Well, eBay isn't just for mom and pop
businesses anymore. IBM, Disney, Motorola, Xerox and Dell,
are just a few of the major corporations that now use eBay
as an additional sales and lead generation channel.
Creating eBay auctions is easy. Anyone can do it -
literally. But if you don't want to learn, you can use a
Trading Assistant. These are eBay experts who will create,
run and manage auctions on behalf of others for a
percentage of sales or a small fee.
When you set up your auction one of the decisions you make
is in which category to place your item. This is
important. Visitors to your auction page - just by being
there - have self qualified themselves as being in the
market to buy products in that category. This is targeting
in real time.
But merely creating the auction isn't the trick. Here's
the key tip. In your auction page, make sure you tell your
viewers that if they've any questions about your auction,
your products or your policies, they should email you. And
encourage them to do this by having a live email link in
your auction, like this one brian@more-auction-sales.com
As soon as they make contact with you, you've acquired a
targeted lead you wouldn't have got any other way. You can
start building a relationship. You can get them on your
list, direct them to your website and start selling to
them.
Pieces of Eight
I've only the space to show you one way in which you can
direct your share of eBay's targeted traffic to your
website. There are eight ways in total. If you want to
know the other seven, you'll find them in my free ebook
'The eBay Traffic Funnel'.
Setting up a JV with eBay can produce significant results.
There isn't another business on the web that gives you
access to the targeted traffic eBay supplies for the price
of a few pennies. Best of all, 97% of webmasters have yet
to realize the power of this.
The opportunity for you and your website is there for the
taking.
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