Guerilla
Marketing!
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| by Jonathan
R Taylor |
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 The biggest reason why most new
business startups fail today can be attributed to lack of
marketing. No matter how great your product or service is,
if you don't promote your business, you won't have
customers. Fortunately, this doesn't have to be expensive,
when you're just starting out on the entrepreneurial path.
An excellent book I recommend is "Guerilla Marketing
for Free" by Jay Conrad Levinson. It gives several
great marketing ideas that don't cost a dime. Some
include:
Ø Making Guarantees (money back if not completely
satisfied) and offering Free Trials - These are both ways
of removing the feeling of risk in your prospects eyes.
Ø Offering Gift Certificates- An excellent gift
idea for customers, prospects or friends and a great way
to spread the word about your business.
Ø Using Free Classified Ads on the Internet- Run a
Google search on "free classified ads" to find
all of the sources available.
Ø Designing superb business cards- Be Creative.
These should be unique in design with as much information
as possible about your service.
Ø Writing E-Books- In the information age, writing
can help you earn instant credibility among your prospects
and customers.
Ø Writing a column in your local newspaper- Again,
this gives you credibility and establishes you as an
authority in your field.
These, as well as dozens of other straightforward ideas
listed throughout the book, will benefit any startup
business lacking a huge marketing budget.
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| About
the Author: Jonathan Taylor, specializes in helping people
in every stage of their lives to find more meaning and
purpose in their work. He believes that to find that
purpose and meaning, a person's interests, skills,
passions, and goals must integrate seamlessly with their
work. To find more great tips on business startups,
subscribe to Jonathan's newsletter at www.careercalling.com! |
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