Using
eBay to market your ecommerce website!
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| by Scott
Touchton |
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|
 eBay is now the world’s largest
marketplace, so why not use this to the advantage of you
and your website? By creating an easy-to-use eBay Store
and listing some of your more popular items at a small
discount from the price on your website, you can drive
traffic from eBay back to your website as well as creating
sales and revenue for your company through eBay. eBay’s
Store fees are nominal and can usually be paid off from
the profit of just a few small sales a month. eBay's
Stores are set up to where your item can be re-listed
automatically saving you your valuable time and making the
maintenance of your eBay Store effortless.
eBay does have rules about advertising for a site outside
of eBay within an Item Description, but with some creative
writing and your imagination you should be able to work
around these while still providing an outbound link from
your Item Description to your own website. One way of
doing this is to use a link to your website saying that
eBay users can click on it for more product information
about the item that is for sale on eBay.
You can be found by more eBay users by being as
descriptive as possible in the Item Description and by
using as many keywords as possible that describe your item
and industry within the Item Title.
Not all eBay users search through eBay Stores for
products, so I use a combination of eBay auctions in a
bidding format and my Buy It Now eBay Store inventory so
that my products are easy to find no matter how someone is
searching on eBay. I also include my email address and
toll free number in all of my Item Descriptions and on my
eBay Store Front so that eBay users can contact us
directly.
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|
| About
the Author: Scott Touchton is an employee of www.SpecialtyHardwareOutlet.com
which is a Birmingham, Alabama based decorative hardware
outlet. |
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