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 In the hurried world of today, we
don't have the luxury of much spare time anymore. This
means that we have to either do things faster, make better
use of available time, or take a few shortcuts here and
there...
Which-ever way you look at it, getting your website
noticed and found by your desired target audience, has
never been easy, especially if your marketing budget is
very small. We have done much research over the years, and
found the following 5 Marketing Strategies to be very
effective in promoting your website :
1 : Good Quality Content on your Web pages
Good website content will draw many visitors. Search
engines thrive on contents, and if your site have good
related content, the visitors will come ! The added bonus
is that most of these visitors will become regular
visitors when your site offers good content. Good original
content will also ensure that you don't have to embark on
a linking crusade. Other site owners will start to link to
your site as it will offer their visitors something
worthwhile. Who of us have a few hours available every
week just to acquire a few links ? Let your site's good
contents do the work for you !
2 : Write Articles related to what your site offers
Come on, you must have good knowledge of at least one
topic - especially the trade you are in ! Why not use it
to your advantage ? Through years of being involved in a
job (s), everyone of us gain specialized knowledge in a
specific field (s). Every job becomes a case study in it's
own, with all of us encountering different situations over
the years. Over a number of years one can give these
occurrences a collective name : experience. It differs
from person to person, but in the end other people do want
to hear about your personal experiences. The more
experience you gain, the more of an expert you become in a
field. So why not share it ? As with good site contents,
writing good articles will help you acquire literally
100's of links to your site. Every article can become a
marketer for your website !! If you don't have good
writing skills, ask a friend or someone with the right
skills to the do it for you. Create a special section on
your website where you list all the available articles.
Give website owners permission to use your articles on
their websites, as long as they provide a link back to
your site.
3 : Submit your Articles to
relevant Article Resource sites
The next logical step would be to post all your articles
to as many as possible article resource sites. Most will
accept articles for free, while other might charge a small
fee for every submission. Again, if you don't have much
advertising revenues, use the free ones. Good sites that
will accept your articles for free are :
- Article City
- Go Articles
We cannot over-emphasize the importance of articles as a
powerful website marketing tool ! Writing articles will be
time well spend. As with posting articles to your website,
posting articles to a resource site could literally
acquire 100's, sometime 1000's of links to your site.
4 : Join Search Engine & other Specialized
Discussion Groups
This can be a fun way to market your website and products.
Be careful though not to spam the group you participate
in. You will be expelled very quickly. On the other hand,
when you provide good input in discussions, your fellow
groupers will not mind a bit of marketing for your
website. The good thing of a discussion group is that it
helps to gain you Credibility ! And credibility is what
sells on the internet. People buy from someone they feel
they can trust, period. Like with writing articles, join a
discussion group relevant to your field of expertise, site
and products / service you sell. People will start to
notice and remember your name. As with articles, you could
be recognized as an expert !
5 : Offer Free Stuff, eg. E-books, Bonuses, etc.
People love to get stuff for free, and the very sight of
the word FREE makes people excited. You can use this tool
to very good advantage. Be careful though not to deceive
visitors to your website. As with articles, an e-Book can
be a fantastic marketing tool for your website. Yes, it
will take a bit of your time in the beginning, but the
return on your time invested in writing / creating an
e-Book can be enormous. Be sure to offer some useful
advice, tips, etc. in your e-Book, preferably something
fresh & new. Don't bore people with the same info
found in 100's of related e-Books ! A top 10 e-Book can be
the most powerful marketing tool of them all. People are
curious, and if you offer them very good & fresh
content, they will be more than likely to purchase a 2nd
e-Book from you. Keep on writing ...
There you have it - 5 very powerful tools with which to
promote your site & products. Used correctly you will
thrive on the www.
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