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 Pay attention to the area
"above the fold" This is the area on a web page
that is visible without any vertical scrolling. It is one
of the most valuable assets in your revenue generation
plan because this is where your visitors will look before
they do anything else on your site. You want to use this
area for your navigation bars, and more importantly for
advertising.
If you want to kick up the revenue from your Google
Adsense campaign or another advertising source, place them
on the side, above the fold. As your site builds up enough
traffic to allow you to sell your own ads, put the ads
with the highest revenue payout in this area.
Stick to text ads in this area if you can. If you use
banner ads above the fold and they don’t load properly,
your visitors will think that the entire page is not
loading properly. They might scroll down, but most likely,
they’ll click the back button and move on to another
site. Showcase valuable content with great headlines and
hyperlinks above the fold. Start by highlighting the main
sections of your website, or by showcasing your most
valuable product.
If you are not selling your own product, but relying on
Google Adsense, you can still make use of the area above
the fold. You can place newsletter subscription boxes, new
books, news alerts, scam watch and email alerts in this
area as well.
Navigation bar To increase click through rates and to make
your navigation bar more effective, turn your Navigation
bar into a series of text links. Use keywords or natural
phrases to let your customers know what type of benefits
they’ll receive by clicking on a particular button. When
you use graphical buttons, you‘ll probably be limited to
a word or two.
By using a text link, you can turn the headline of an
article or the complete description of site section into a
link. This will increase your click-throughs, and
readership on your website.
Opt-in Newsletters Opt-in is an arrangement where
customers must give their explicit permission to receive
any type of communication from a website. The type and
scope of information that is opt-in varies from site to
site. On some sites, everything is opt-in. On other sites,
only the newsletter is opt-in. On large retail sites, once
you make purchase, you automatically opt-in to receive all
kinds of communication and must “opt-out” or
unsubscribe for the information to stop.
Set up an opt-in newsletter to build your subscriber base.
You can add paid, contextual advertising later on, or use
it to promote your own products to your customer base.
If you follow these three guidelines you can design the
top of your website to automatically increase your site
revenue.
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