|
 A direct mail campaign can cost you
a lot of money. Contacting people via phone or voice mail
can be very time-consuming and frustrating. Given the
inherent problems with these traditional marketing
techniques, It's important to master the basic strategies
for incorporating email into your overall campaign.
As I've just shown you, sending out an email can be much
cheaper and less of a hassle than other marketing methods.
Proceed with caution, however. Email can also cost you a
fortune -- in lost opportunities and cold hard cash -- if
you don't know the basics.
First, always keep in mind that your "primary
objective". the master key that unlocks your
potential success in Internet Marketing is to build your
mailing list - your email mailing list. (Often referred to
as your "In-house list.").
The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe
and Jane are achieving and the through-the-roof,
over-the-top, to-the-moon-and-back mega-success that top
online sellers achieve. (The difference can really be that
dramatic.) So don't miss the boat: There is no time like
the present to start building your list of email addresses
(prospects or leads).
You can begin to grow your list simply by capturing email
addresses from people who visit your website.
Question: What's the easiest way to convince people to
give you their email address? Answer: Offer an
irresistible freebie with a sign-up form on your site or
in a pop-up box, drive traffic to your site, and watch as
people start entering their email address.
Okay, so now you've "in the groove". you're
capturing people's emails like crazy. But if you're just
sitting there - well, you know the old saying, "Even
if you're on the right track, you'll get run over if you
just sit there."
What next?
-- Let me take a moment from telling how to build your
email list to remind you why building a list is so
important. It's been said that it is possible to make good
money with an email list of only a thousand people. Think
about that. Then stop thinking and get going on new ways
to capture and keep email addresses.
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give!
And since you can't send a toaster through email, why not
give the far more valuable -- and far more affordable for
you -- information products, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!
If you can afford to do so, you can also purchase leads
from a variety of opt-in list building companies. It's a
great way to get started in building a really huge email
list.
Always remember to keep in constant touch with your
prospects. You'll want to have a series of letters already
set up so that they can be "dripped" on your
prospects on a regular basis. Send a message daily, every
other day, or on whatever schedule suits you best, but
make contact at least once a week.
If you're not confident enough in your writing skills, you
have two choices: you can hire a professional to write the
letters
for you or you can use a system, such as Stone Evans' Plug
In Profit Site, already set up with letters to help
you build your email list.
All successful internet marketers will tell you that
"the money is in the list". If you're serious
about becoming a successful internet marketer, then you
really should consider beginning your email campaign right
away.
|
