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 Building Opt-In List is an essential
part of Internet Marketing. Every successful marketer
online has a personal list of subscribers and is using it
to profit online. Building personal list may sound easy -
you just purchase an autoresponder service, create a few
messages, place subscription form on your site and drive
visitors to your subscription form.
Although these steps are very true and simple,
unfortunately building list is not that easy. Someone
inexperienced in web promotion will have difficulties in
driving traffic necessary for building an opt-in list.
Traffic can sometimes be a problem even for a more
experienced people.
Getting enough traffic for list building is not the only
problem. Many people overlook the importance of keeping
constant contact with all members of your list. People
tend to be forgetful and if you don't contact them often,
they can easily forget that they even subscribed to your
list!
Therefore, to solve problem with traffic many people
decide to simply buy leads. Buying leads can save a lot of
time necessary for list building. They can also avoid the
second problem by creating enough pre-written messages to
keep up with their leads for a longer time, or they can
use broadcast option often. The idea of buying leads is
great and many marketers are using this method, but there
is a catch.
Many people don't like the idea of their e-mail, or other
contact info being sold. And once when they subscribed,
there probably was a privacy statement saying that their
contact information is safe and will never be rented,
sold, or used for any purpose whatsoever. It is possible
though that they were lied to, or tricked. Subscription
forms without privacy statement have a lot lower
conversion rates and very often these subscribers are not
very responsive.
Other very important reason why leads shouldn't be bought
is because you can never be really sure if you are
purchasing a safelist. People willing to profit quickly
can easily sell blacklists. They use spam robots to
collect as many e-mails as they can online, but instead of
sending spam, they decide to earn some money by selling
those e-mails. This is even worse because marketer who
purchased this list will be accused of spam! Although this
probably won't happen since leads are not just e-mail
addresses but also names and other contact info, it is
possible!
A successful Internet marketer knows a true value of
responsive leads and will not sell them. He has worked
hard in building his list and creating a certain
relationship with all members of that list. It isn't
likely that he will risk his reputation and trust by
selling a responsive list. It is more likely that you will
get a non responsive list of leads.
On the other hand it is possible that these leads are
fully aware of selling and that they agree with it. In
that case buying leads is ok, but you never really know...
If you are interested in buying leads, always use your due
diligence whenever you come across some lead selling
offer. Make sure you are buying opt-in leads (double
opt-ins are even better) and that all of them are aware of
a new list owner. If you are not sure of the latter,
approach your new leads carefully and even consider asking
them to confirm their subscription again. You can lose
some leads this way, but it's much better than to risk
spam accusations.
For more information on how to build a list visit:
http://www.nettrafficsecrets.com/freetraffic/opt-in_list.html
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