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 What is an Autoresponder?
An Autoresponder is a program or service that allows you
to automatically send pre-written emails to anyone at
anytime. It is basically a sequential automated email
system. You write messages, load it on your Autoresponder,
set the time difference between emails being sent out,
then leave your Autoresponder to finish the job. You can
then get people to start the email sequence by sending a
blank email to your Autoresponders email address or
complete a form at your website.
How you can automate your business using autoresponders
Let’s see why Autoresponders are important to those who
own internet businesses.
Consider this; your visitors would only have 3 options
when they visit your site.
1)Buy your product or service.
2)Leave their email & other information for follow-up.
3)Click away.
You wouldn’t want prospects to click away right? You and
I know that if they click away, they probably would never
come back again.
So, what is next? What are the chances prospects will make
purchases on their first visit? Chances are rather slim
right? That leaves you to focus on trying to make visitors
choose option no.2… to leave email addresses and other
contact information. You can create a subscription form
and place it as a strategic location inviting visitors to
subscribe. You can then increase subscription rates by
throwing in a free Ebook or report in exchange for their
email address. You may give them a freebie today, but as
your messages build relationships with them, you will end
up earning money from them for years to come.
When they have submitted their email, you will send them
messages on a regular basis. This is where you will need
an Autoresponder. You can write a series of follow-up
emails or good training materials and load it up on the
Autoresponder, and then leave the Autoresponder to send
out those emails at a specified time.
Besides sending out follow up messages, Autoresponders
could also accomplish other tasks. Consider another
scenario. You have a lot of people asking the same
questions about your product or service over and over
again. If the same questions are being asked too many
times, you probably would grow frustrated answering them.
Setting up an Autoresponder to reply to all these messages
while personalizing each email sent pretty much solves the
problem.
Where to get an Autoresponder?
You can find a free Autoresponder service at http://www.freeautobot.com/
or if you do not mind paying a little fee you might want
to consider using Getresponse at http://www.getresponse.com/
or Aweber at http://www.aweber.com/.
In conclusion, having an Autoresponder will save you a lot
of precious time. It helps by automating part of your
business so that you can spend time focusing on expanding
your business.
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