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 Businesses
of all sizes are expanding with ebooks. An ebook is a
paperless book in digital format that you can download to
your computer, handheld or other reader device. It can be
read by using a software program like Adobe (for .pdf
formats) or Microsoft Word.
Here are several ways to expand your own business
operations with ebooks.
Marketing – An ebook offers
an inexpensive means of producing full-color marketing
materials complete with graphics and audio components.
Find good software or hire someone to help create your
ebooks. Grab a digital camera and start snapping shots of
your products, people using your products and services,
your workers, etc. Then show off your shots, your products
and describe your services with awesome power-packed
presentations; web pages with interactive links for sound,
visual presentations, communications (emails or forum
posts) and more.
Education – When your
products or services need explained, educate your
prospects and clients with ebooks. Have sample or short
versions available for trial offers or free downloads.
Then include full-fledged detailed editions with product /
service purchases. Educate with visual, sound and
interactive point-and-click methods. Invite questions and
feedback from recipients for improvements on future
product and service development.
Communications – How many
times do you get an email you with a question - the same
question over and over gain it seems – that requires a
book-length answer? Maybe questions like, “How do you
create a basic website?” or “How can you market on a
tight budget?” inspire lengthy replies. Well, now you
can write one long reply, turn it into an ebook and send
it out – over and over again and free up more time for
other things. AND include your own marketing information
inside so that readers can look you up on the Internet,
pass your information along and give others the
opportunity to find you, too.
 New Product – Use surveys
and take polls for new product creation. Include a link to
a web page with a questionnaire and free download for
recipients upon completion.
Sales Reps – Arm your sales
representatives with professional, top-notch full-color
media / product / service information kits presented via
your ebooks to share with local newspaper, radio,
television and other media reps, visitors and potential
clients at trade shows and other events. Set up an
introductory page in your ebook, then an index where
people can click and quickly find your History, Mission
Statement, product and service descriptions and images,
Contact information, Testimonials, etc. Then copy the
ebooks to disks and CDs to distribute at events. This
gives people the opportunity to learn much more about you
when they have more time afterwards.
So grab your cyber-pencil or keypad and start writing!
Ebooks can definitely enlarge your operations.
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