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 Buying software and ebooks with
Resell Rights means you have full control over the
product, including the profits, without the hassle of
creating it yourself.
The problem is EVERYONE is doing it. To really make the
most of Resell Rights you have to use every `trick` in the
book. Try these Top 10 Methods for starters!
Be Early
If you can promote quickly, as soon as a product is
available, so much the better. This way the item is still
`fresh` and in theory you'll get more sales, since not
many people are selling it. This `honeymoon period`
doesn't last long - so to make this work you must promote
heavily, far and wide, and quickly.
Be Late!
Strange as it may seem you can also promote older products
AFTER the `big rush`! When a new package with
resell-rights is launched it goes through three distinct
periods. First, as mentioned in step 1, the item is
promoted by the early adopters. Then, everyone else
catches on and it seems to be everywhere. Finally the
product remains on websites but is not promoted heavily, a
good time for you to press for the sales...
Repackage
This a very popular method to distribute resell-rights
products. Bundle them together, perhaps create your own
e-book or software to distribute them. This way you can
promote the `new` product that no-one else is.
Be Exclusive
If you can get resell rights with some kind of limited or
exclusive deal from the products creator this is almost as
good as creating it yourself. The product retains it
freshness that much longer and you'll have almost no
competition. Even if a product doesn't come with Resell
Rights you can always contact the author and make an
offer. You'd be surprised how well this works.
Buy Cheap
The pile-it-high sell-it-cheap philosophy can be damaging
to the Resell Rights market, but the bonus is you've
bought the products so cheaply you're almost guaranteed a
profit. They won't be large profits, but if you're selling
100's of different items it can add up. There are many
sources of these products, including eBay - and the `price
fixing` laws (if you interpret them this way) means the
author may have trouble enforcing minimum-price policies.
Giveaway / Rebrand
Some products let you rebrand them, usually to make money
on the `back end`. This way it doesn't actually matter if
you're giving away the package or selling it
ultra-cheaply, since the up-front profit isn't your main
goal. Some packages are truly viral and can spread
amazingly quickly - carrying your links with them.
 One-Time Offers
This is another method of profiting from the back-end.
Directly after your customer has purchased or downloaded
the main product, quickly offer another with the promise
that the offer is only good if taken advantage of
immediately. These one-time offers have a higher response
rate than usual and if the deal is good enough you should
expect solid sales. You often find extra bundles or
discounts offered this way.
Upgrades
With an upgrade system you can giveaway cut-down or
limited packages and software with a method of upgrading
within the application itself. That way you can spread the
free/limited software widely, hopefully having others give
them away for you. Again, works with bundles - upgrade for
extra software - or with time-limited trial software. It's
been a common method within the shareware industry for
years.
JV
Since you effectively own the packages with Resell Rights
you are free to make deals with other marketers. Usually,
this involves a revenue-share of some kind, most commonly
an Affiliate Program. That way they can market the
product, and you both make a profit.
Build Your Own
Perhaps the ultimate way to "Win With Resale
Rights" is to create your own product and grant these
rights for it. That way you can embed back-end
opportunities into the product and watch while others sell
it. You can even grant limited-rights to select marketers
for a premium, or sell the Resale Rights at more than the
product price -- effectively creating a upgrade path for
the item.
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