|
 People maintained blogs long
before the term was coined, but the trend gained
momentum with the introduction of automated
published systems, most notably Blogger at blogger.com.
Thousands of people use services such as Blogger to
simplify and accelerate the publishing process.
Blogs can be described in many definitions and they
are all correct.
Blogs are instant publishing. You write, you
cut-and-paste images, you cut-and-paste links, you
customize everything through a WYSIWIG (what you see
is what you get) interface, and with one click you
publish your information or article.
A frequent, chronological publication of personal
thoughts and Web links.
A blog is often a mixture of what is happening in a
person's life and what is happening on the Web, a
kind of hybrid diary/guide site, although there are
as many unique types of blogs as there are people.
Blogs are alternatively called web logs. However,
"blog" seems less likely to cause
confusion, as "web log" can also mean a
server's log files.
A cross between an online journal and a bulletin
board.
Business Blogs:
Can be used as a corporate tool for communicating
with customers or employees to share knowledge and
expertise.
What does Blogging Provide to Small Business?
Blogging is a low-cost alternative to having a web
presence. For small business owners without the time
to learn web html or the money to hire a
designer/developer, blogging offers an inexpensive
method to get your company's name out on the
Internet.
Updating the web log is a much quicker process than
contacting a web designer with changes or doing the
coding and uploading yourself.
Business blogs provide your small business with a
chance to share your expertise and knowledge with a
larger audience. A powerful benefit for consultants
and knowledgeable workers.
|
