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 If you are experiencing serious
difficulties selling on eBay, you may be missing some of
the subtleties that separate successful auctions from
low-bid auctions.
Here are five tips you should always follow when you sell
on eBay:
1) Sell at prevailing eBay market prices.
If you try to sell your products for obscenely high rates,
you will end up losing profits. Although a clever pricing
strategy can get higher bids for your product, there
really is a ceiling for what you can do selling on eBay.
If your products aren't selling, reset the prices to
something more reasonable.
2) Sell items that yield higher profit margins.
If you're selling radios from a dropship source that only
yields a 2% profit margin per sale, you are in serious
danger of losing money if you have to re-list items. The
easiest solution to this problem is finding another
dropship source with lower prices or selecting another
item that will yield a higher profit margin.
3) Improve your auction layout and design.
A poor layout and unprofessional design can easily deter
potential customers. If you can't honestly say that you
would be impressed with your own eBay auction template,
you should trash it and make a new one. You may want to
ask a friend or relative to give you a honest opinion of
your template to help you assess where you should put
information, pictures, and links (if it is a store
template). This can do wonders to improve your conversion
rates as an eBay seller.
4) Improve your store policies.
Offer to give your customers a money-back guarantee if
they are not satisfied. Many people are weary of shopping
on ebay because they have heard of other people who
purchased things from less-than-honest eBay sellers. You
should go out of your way to provide your customers with
consistent store policies--and then to follow through with
them when the need arises. This will boost your
credibility, bring in repeat sales, and prevent nasty
confrontations and negative feedback.
5) Improve your keyword and keyphrase density.
Most people search eBay using either "titles" or
"titles & descriptions." If your title and
item descriptions are not packed with highly-searched
topics related to your product, you will seriously reduce
the amount of potential buyers you could have viewing your
auction.
To reiterate--if you want to make money on eBay, you
should set reasonable prices, pick items with high profit
margins, use a professional auction layout, set and follow
consistent store policies, and pack your titles and
descriptions with highly-searched keywords.
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