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 Selling eBooks on eBay, and making
any worthwhile profit from doing so, is becoming more and
more difficult.
Gone are the days when you could sell someone else's books
on eBay, and it's becoming considerably more difficult to
sell ebooks that you might have written yourself or via
Public Domain Publications.
Many people seem to think that ebooks should be freely
available (because so many good ones are)and there are
some excellent ebooks for sale on ebay but rarely do they
sell for more than a few pennies.
So purchase ebooks from eBay by all means, there's just no
money in trying to sell ebooks on eBay.
There's also the problem of who owns the copyright to the
ebook you are trying to sell. This has become so much of a
headache that eBay has come up with it's own policy to try
and deal with this situation.
HERE'S AN EXCEPT FROM EBAY'S VERO POLICY.
* eBay's Verified Rights Owner (VeRO) Program
* eBay's VeRO Program was developed to facilitate
cooperation between eBay and rights owners protecting
their intellectual property rights.
* Highlights of the program include:
* Expeditious removal of listings reported to eBay by over
5,000 intellectual property rights owners
* Specific, detailed warnings designed to deter the
listing of potentially infringing items before a listing
is posted on eBay
* Voluntary daily monitoring and removal by eBay of
listings offering potentially counterfeit or otherwise
infringing items
* Voluntary daily monitoring and removal by eBay of
listings that violate eBay policies designed to prevent
the listing of infringing items on eBay
* Ability to save searches and have the results emailed to
you through Favorite Searches
* Suspension of repeat offenders
* Continuing efforts to identify and prevent previously
suspended users from reregistering for eBay
* Cooperation with rights owners seeking personal
information on alleged infringes.
* However, because eBay is not an expert in your
intellectual property rights, and cannot verify that
sellers have the right to sell the millions of items they
post on eBay each day, we need your help in identifying
listings which do not appear on their face to infringe
your rights.
To read the policy in it's entirety go to:-
http://pages.ebay.com/help/confidence/ia/protecting_intellectual_property.html
KEEP IT SIMPLE AND STRAIGHTFORWARD
Now there is a way around this that is easier to achieve
than most people believe.
The easiest way of making sure that you don't fall foul of
eBay's VeRo Policy is:
* Create The Products Yourself
The easiest way of overcoming peoples beliefs that your
ebook should be freely available is.
* Don't have your ebook look like an ebook!
So when is an ebook not an ebook?
When it is perceived by the visitors to your eBay Sales
Page as something else.
For example, if you bundled together your ebook with a
printed version of the book, and or an Audio CD or Video
DVD, your product would have a much higher perceived
value.
SO.
* You create a printed version of your ebook contained in
a nicely printed folder.
* You take a digital photograph of the cover of your
printed version, surrounded by the audio CD and or Video
DVD and use this as your Gallery Picture when you start to
create your purchase It Now, eBay auction page.
* You use the same picture or pictures throughout your
eBay Auction sales page. People are used to seeing
software generated ebook covers on eBay but by using the
above method your product will not be perceived as an
ebook.
* In your sales page include the information that the
entire package can be digitally downloaded by the customer
if they wish.
Do this and you will be one of the very few sellers on
eBay using this technique and take my word for it, this
technique is very powerful indeed.
Now this might sound like a lot of work or seem over
complicated, yet when you come to think of it, most PCs
and Laptops come complete with hardware and software for
creating Audio CDs and DVDs? and if you don't have this
kind of equipment you can get it on eBay relatively
cheaply.
SO HOW DO YOU DO IT?
With this technology it is fairly simple to create Audio
CDs and Video DVDs.
* You could record or have somebody else record your ebook
onto Audio CD or DVD and provide it as an audio product
within your product bundle. Many people find it easier to
learn by "listening" than by reading.
* If the subject matter of your book included information
on how to use a particular type of software for example,
you could use a video capture program such as "Camtasia"
(http://www.techsmith.com)
to capture the sequence of steps that would need to be
gone through in order to use the software effectively.
* If your ebook covered a practical subject like gardening
for instance you could use a Camcorder to take actual
"videos" of the various aspects of gardening,
copy them to DVD and make it part of your
"bundle". Many people find it easier to learn by
"seeing" than by reading or listening.
Remember that your product bundle can be downloaded by
your customer (assuming you have set your product up this
way) but don't be afraid to provide them with the printed
version of your book along with the Audio and Video DVDs
if that's what they prefer.
Your ebook presented in this way will represent a much
higher value than the traditional way of selling ebooks on
eBay and therefore you can ask a much higher price than
you would otherwise.
If all this sounds a little daunting to you I suggest that
you carry out some research into what you've read here.
More information on how to create Books and Videos to sell
on eBay can be found at the end of this article.
SO, CAN YOU REALLY SELL EBOOKS ON EBAY AND MAKE COLD
HARD CASH?
Sure you can.
By following the methods described here, selling ebooks on
eBay really can pay off Big Time and you wont have broken
any of eBay's rules.
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